Google AdWords is now working with Spotmixer, an online video advertising service which allows advertisers to create video ads (which we used to call commercials) through their interface and then purchase ad spots on cable TV and online video platforms.
The new partnership allows advertisers to create online video ads for free, with the ability to choose video templates, special effects, upload video or choose stock video footage to add to their productions.
This Youtube video explains :
The Spotmixer Google AdWords project is offering a free video produciton service with low cost precise Google powered ad targeting for its users, something that will come in quite handy in our current state of the economy.
From the Spotmixer Press Release :
Google TV Ads has offered this service to a subset of Beta advertisers since September. Based on positive response, Google has launched this do-it-yourself, free ad creation solution for any advertiser to access directly in their AdWords account when they create a TV campaign. SpotMixer’s innovative platform automatically converts an advertiser’s existing AdWords text ad into a tailored video ad within the advertiser’s AdWords account. The solution dynamically changes templates and content to ensure that each video is different and provides customers with easy options to further customize their ads.
Many of these early beta customers have already run successful Google TV Ads programs using their SpotMixer-created TV ads. These early successes not only underscore the expanded reach and measurable results that businesses are discovering with this new service, but they also point to the trend of businesses re-purposing assets they’ve already created, such as high-quality photography used on their Web site or audio from a radio ad, to produce a professional-looking television ad.
Seems easy enough and if you clearly have your target audience defined along with what is most likely to catch their attention, then testing should be easy.
Google is a “for profit” business. Users of this feature that stay focused on traffic and conversion metrics will either experience a positive ROI or not.
My experience with video absolutely works if it is targeted. I advise most clients to keep it simple, authentic and transparent.
Steve Pohlit
The Profit Expert
http://stevepohlit.com
So every cheap schlocky ad we see on television from now on will probably come from Google. Our advertising breaks will be consumed by the Grey Glob of Google Generic Advertising.
Cool.
Can’t wait for the inevitable intellectual property rights issues to zoom into the news headlines. How are they going to ensure no one uses copyright materials in the “Upload your own images” section?
Hm.
Any good articles on the linking value of social websites? Any chance Google will ignore those sites from rankings?
sohbet chat sohbet kanalları