I love working with AdWords and big ecommerce sites. What I like about it is that it makes the revenue slip in easily and at an immediate low cost. In the past couple of weeks I have resigned from an old Client I used to work with back in 2010. It’s a big ecommerce site …
Google AdWords can be an incredibly powerful advertising platform. However, trying to manage your account whether big or small can be like going down the rabbit hole. Before long you don’t remember where you came from, you want to optimize for this keyword, but it’s in the wrong campaign, or is it? To help …
What makes up a paid search account? Of course you have your website and your account manager platform(s), most likely AdWords and Bing Ads. You also have your campaigns, ad groups, keywords, & ads. But are you forgetting your tracking, and are you creating appropriate goals? One too many times I have had clients who …
Auction-based ad serving is a clever idea that seems to have the best interests of both ad servers and advertisers in mind. Ads are ranked and costs are calculated according to simple, well-defined rules. But, as is often the case, even systems with a few simple rules can create some complicated situations. Most advertisers on …
In White Shark Media we have a lot of small business Clients who heavily rely on phone call leads generated via Google AdWords. This adds another facet to the aspect of managing your PPC account, as it does no longer just rely on your conversion data in the interface. When doing lead generation via AdWords, …
While presenting “Reporting and Analyzing PPC Campaigns” at SES New York last month, I noticed that many participants were interested in learning more about how to meticulously analyze campaign performance. In response, I have decided to write a series of posts that describe a few simple mathematical steps I have been using to analyze campaign …
Automated Rules have made it a lot more accessible for math savvy or other bright AdWords managers to set up a complex set of rules that can manage the bidding process in an AdWords campaign. Setting up rules for when a keyword should increase or decrease in value can be a huge relief for AdWords …
What’s the hottest topic in PPC? Well, aside from enhanced changes across the Google platform, one hot topic is retargeting. Google’s version of retargeting, aka remarketing has been evolving quite rapidly over the last year and the latest addition to the tool kit provides incredible flexibility and targeting power. Google Analytics Remarketing allow advertisers to …
Oh, the good old talk about bid management software! Lately we’ve seen the addition of a big new player in automated bidding: Google. With Automated Rules and AdWords Scripts, Google has entered into the bid management software space and they’re doing excellent. I’ve never liked outsourcing the bid management part to a third party provider …
Dynamic Search Ads were recently added to all AdWords advertisers’ accounts. This nicely collided with me restarting the management of an old client of mine who had wanted to manage their AdWords campaigns in-house for a while. This advertiser has had access to Dynamic Search Ads for quite some time and starting a DSA campaign had great potential to …
