Google AdWords can be an incredibly powerful advertising platform. However, trying to manage your account whether big or small can be like going down the rabbit hole. Before long you don’t remember where you came from, you want to optimize for this keyword, but it’s in the wrong campaign, or is it? To help …

What makes up a paid search account? Of course you have your website and your account manager platform(s), most likely AdWords and Bing Ads. You also have your campaigns, ad groups, keywords, & ads. But are you forgetting your tracking, and are you creating appropriate goals? One too many times I have had clients who …

While presenting “Reporting and Analyzing PPC Campaigns” at SES New York last month, I noticed that many participants were interested in learning more about how to meticulously analyze campaign performance. In response, I have decided to write a series of posts that describe a few simple mathematical steps I have been using to analyze campaign …

What’s the hottest topic in PPC? Well, aside from enhanced changes across the Google platform, one hot topic is retargeting. Google’s version of retargeting, aka remarketing has been evolving quite rapidly over the last year and the latest addition to the tool kit provides incredible flexibility and targeting power. Google Analytics Remarketing allow advertisers to …

Dynamic Search Ads were recently added to all AdWords advertisers’ accounts. This nicely collided with me restarting the management of an old client of mine who had wanted to manage their AdWords campaigns in-house for a while. This advertiser has had access to Dynamic Search Ads for quite some time and starting a DSA campaign had great potential to …