When Google+ first hit the scene this past summer, I couldn’t help but think about how the fledgling social network could eventually be monetized by Google.  I do a lot of SEM work and know how powerful Google’s AdWords platform is, as well as how much revenue it generates for Google.  The AdWords platform generates [...]

This year, I resolve to… 1. Get Organized Is your idea of “keyword research” just a bunch of keywords jammed into in an excel? Effective keyword organization and keyword management is a foundational component of paid and organic search marketing. In PPC, it means grouping similar keywords and matching them with targeted ad text and landing [...]

Since the launch of Google’s  PPC (‘Pay-Per-Click’) advertising network, ‘AdWords’, countless reporting features have been added to the platform to give advertisers as much insight as possible into exactly what kind of traffic they’re getting. One of the more recent features to be added to the platform is the “Dimensions” tab.  Above – Where to [...]

Industry research firm comScore released their search engine market share report for the month of October. The report continues to illustrate what consumers already know. Google is dominating search engine market share. With an overwhelming 65.6 percent ownership of the market over second-place Yahoo! search (15.2 percent, respectively) 12 billion searches were conducted on Google [...]

So today I am organizing a PPC account.  This is an account that I took over from another agency.  The account has four different Campaigns with around seven different AdGroups throughout all the four different Campaigns.  In each of the AdGroups there are around 100 different keywords and keyword phrases. What is wrong with this? The fact that [...]

Recently, I got into an argument with a respected colleague about how to select a winning ad in Google Adwords.  You would think that it’s an easy decision, since you have just about all the data you could possibly need.  However, we still managed to get into an argument on whether conversion rate mattered more [...]

Perhaps, one of the first things any novice gets to learn about internet marketing domain is the significance of “original, unique, and relevant content”, and quite rightly so. They do not say “Content is the King” for nothing; every bit of it is absolutely true. The importance of “original, unique, and relevant content” magnifies multiple [...]