How to Calculate the ROI of Your SEO Campaign
SEO 101

How to Calculate the ROI of Your SEO Campaign

When I was running an SEO agency, I realized that companies had one big issue with SEO. They couldn’t figure out if they were losing or making money from their SEO campaigns. For this reason, most companies spend their marketing dollars on paid search because it allows them to track their return on investment (ROI) easily.

But just like with paid search, you can actually calculate the return on your SEO efforts. It’s not that tricky either. To show you how to do it, I’ve created an infographic that will walk you through the calculations you need to perform.

Don’t worry, it’s simple.

Click on the image below to see a larger view:

0602 QuickSprout02 01 How to Calculate the ROI of Your SEO Campaign

Click here to view an enlarged version of this infographic.

Conclusion

Whether you are spending money on pay-per-click campaigns, SEO efforts, or banner ads, you should be calculating the return on your investment. If you are making more than you are spending, you are doing a great job.

If you are losing money, you’d better either adjust how you are doing your marketing or cut off the non-profitable channels.

Are you making money from your SEO efforts? If not, why?

 

This post originally appeared on QuickSprout, and is re-published with permission.

 How to Calculate the ROI of Your SEO Campaign
Neil Patel is the co-founder of KISSmetrics, an analytics provider that helps companies make better business decisions. Neil also blogs about marketing and entrepreneurship at Quick Sprout.

You Might Also Like

Leave a Reply

8 thoughts on “How to Calculate the ROI of Your SEO Campaign

  1. Hi Neil thanks for sharing valuable info i think you are right most of the client don’t know that they are running a positive Roi campaign, So we have to analyze properly our campaign then decided it is in positive direction or negative.

    Thanks
    Mark

  2. A quick and sharp way to calculate ROI. People over-complicate calculating ROI, where as the whole intention of ROI is just to identify if we are in the right track on SEO. Thanks for the nice writeup.

  3. In the final calculation, shouldn’t LTV for average and great customers be $120 and $280 respectively?

    Great infographic, but can’t publish a typo like that. It isn’t something I, as an aspiring SEO, can show someone.

  4. Hi Patel!
    Great to see you again.Personally,I think that If you are losing money, you’d better either adjust how you are doing your marketing or cut off the non-profitable channels.Thanks for sharing your information.

  5. Interesting post. I didn’t spent money on SEO yet, but if I see good potential I will do that definitely.