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Socialbakers Reveal Key Black Friday Analytics on Facebook

Retailers are no longer using just traditional advertising to get the word out to customers about in-store offers and deals, they are also using online vehicles such as Facebook and Twitter, and are employing mobile strategies as well.

One of the main vehicles to show these promotions is Facebook, and Socialbakers has just revealed key data from America’s top 5 retail shops: Victoria’s Secret, Walmart, Target, Kohl’s, and, Macy’s. The data confirms Shop.org’s prediction that 80.6 percent of retailers will use Facebook to alert shoppers about in-store deals, up from 73.7 percent last year.

black friday us retail shops 1 637x423 Socialbakers Reveal Key Black Friday Analytics on Facebook

The data reveals that Walmart gained a massive number of fans on its Facebook page in the last 30 days, growing from 10 580 258 to 25 027 711. Socialbakers believe that Walmart came on top because they promised guaranteed in-stock items, rollback prices, and bonus gift cards with certain purchases.

Target had the highest fan base response rate, and used gift-card giveaways to boost fan traffic. In the last 30 days, Walmart came in second with a 51% response rate, Kohl’s following closely with a 50% rate, Victoria’s Secret, with a 37% and Macy’s, coming in last with a 5% response rate.

These are interesting statistics, showing important trends in online shopping. According to Shop.org’s eHoliday survey conducted the number of online retailers that offer special promotions during the Thanksgiving weekend is up from 90.2 percent last year, to 97.3 percent in 2012. 45.7 percent will offer specific online deals on Thanksgiving Day. The same survey showed that three in 10 (29.0%) retailers will promote their in-store Black Friday deals with mobile alerts, up significantly from the 18.4 percent who planned to do so last year.

lili Socialbakers Reveal Key Black Friday Analytics on Facebook
Liliana Dumitru-Steffens is a digital marketing expert and content curator, for Pamil Visions PR. She writes for Everything PR, and is a regular contributor to Search Engine Journal, on topics revolving around mobile advertising, emerging markets, and social media trends.
lili Socialbakers Reveal Key Black Friday Analytics on Facebook

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One thought on “Socialbakers Reveal Key Black Friday Analytics on Facebook

  1. It was always my opinion that facebook was over rated as a plug for products and that advertising with them was largley a waste of time. But your statistics from the big companies shows that if they are investing in facebook, then their must be value beyond my thinking.
    thank you for sharing
    Mike