Search Engine Journal

This morning Sozialize, new social media software, founded by Cesar Serna’s company, Serna Media, Inc. released its first product to the world, Tweet Pro. The newest in an army of Twitter applications, Tweet Pro is rather unique with its advanced features and the Serna-certified stamp of perfection.
“Tweet Pro allows you to quickly and easily find [...]

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The SEO Expert Series continues with Todd Malicoat, perhaps best known to the SEO community as Stuntdubl.
When the opportunity arose to discuss one advanced subject with the SEO expert, who is respectfully tight-lipped on specific techniques, the next best subject was how he manages to stay relevant in a sea of noise. The self-proclaimed shameless [...]

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Jonathan Hochman kicks off the first SEO Expert Series interview from SMX Advanced in Seattle, arguably the place to be for the greatest SEO expert to attendee ratio.
I first met Jonathan, Founder of Hochman Consultants at SES Chicago 2006 and we’ve remained close contacts since, fighting side by side to oppose the SEO trademark by [...]

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SMX Advanced kicks off in just two days! The conference is officially sold-out, but at Search Engine Journal Eric Lander and myself are bringing you in-depth coverage of the most important trends, topics, speakers and of course, priceless moments.
As Eric previously mentioned, Search Engine Journal isn’t live blogging because there are other far more attractive [...]

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If you’ve never heard of Jason Gambert before, don’t be alarmed, the rest of the search community hadn’t either until Sarah Bird, General Counsel for SEOmoz, discovered he was trying to trademark “SEO.” The jury is still out on whether this is a real flesh and blood individual or an opportunist preying on the misunderstanding [...]

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Scratching deeper into my little foxhole of the search engine marketing pie, I’ve noticed a trend among true experts - if you want to be over-the-top successful, keep your mouth shut! This trend is not without exception, so for what is sure to be statistically insignificant, please take a moment to participate in the SEO [...]

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Cannibalized page rank - one of the least recognized mistakes in online marketing.
If I lost you at page rank visit these sites for a proper definition.
In a nutshell, page rank (PR) is the method used by Google to rank web pages. This method “democratically” weighs links to your site’s pages from other pages on the [...]

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Personalized Search in 60 seconds:

Personalized search is supposed to improve the user experience and decrease spam.
Google is the only major engine to really deliver personalized search results.
Personalized search results are NOT new. They’ve been in development for years.
Ask and Yahoo are harvesting information for the future.
Yahoo does some personalization on the session and interest level.
Personalized [...]

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With two conferences under my belt, SES Chicago 2006 and SMX Advanced 2007, I felt compelled to do a conference showdown with important categories like best lunch, best swag and best brawls.
Lunch: SES Chicago had a rather dry boxed lunch consisting of a half sandwich, apple, cookie and drink. SMX Advanced offered a limited salad [...]

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Social Media Marketing in 60 seconds:

Social media is here to stay.
Google and Ask recently embraced social sites with massive updates.
If you want to dominate the SERPs, you should find an edge with social media whether it’s through how-to videos, brand evangelist blogs or custom communities. Or all of the above!
When you submit your site, brand [...]

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