Search Engine Journal

If you’ve never heard of Jason Gambert before, don’t be alarmed, the rest of the search community hadn’t either until Sarah Bird, General Counsel for SEOmoz, discovered he was trying to trademark “SEO.” The jury is still out on whether this is a real flesh and blood individual or an opportunist preying on the misunderstanding […]

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Scratching deeper into my little foxhole of the search engine marketing pie, I’ve noticed a trend among true experts - if you want to be over-the-top successful, keep your mouth shut! This trend is not without exception, so for what is sure to be statistically insignificant, please take a moment to participate in the SEO […]

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Cannibalized page rank - one of the least recognized mistakes in online marketing.
If I lost you at page rank visit these sites for a proper definition.
In a nutshell, page rank (PR) is the method used by Google to rank web pages. This method “democratically” weighs links to your site’s pages from other pages on the […]

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Personalized Search in 60 seconds:

Personalized search is supposed to improve the user experience and decrease spam.
Google is the only major engine to really deliver personalized search results.
Personalized search results are NOT new. They’ve been in development for years.
Ask and Yahoo are harvesting information for the future.
Yahoo does some personalization on the session and interest level.
Personalized […]

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With two conferences under my belt, SES Chicago 2006 and SMX Advanced 2007, I felt compelled to do a conference showdown with important categories like best lunch, best swag and best brawls.
Lunch: SES Chicago had a rather dry boxed lunch consisting of a half sandwich, apple, cookie and drink. SMX Advanced offered a limited salad […]

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Social Media Marketing in 60 seconds:

Social media is here to stay.
Google and Ask recently embraced social sites with massive updates.
If you want to dominate the SERPs, you should find an edge with social media whether it’s through how-to videos, brand evangelist blogs or custom communities. Or all of the above!
When you submit your site, brand […]

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Duplicate content and Buffy the Vampire Slayer. What do these have in common? They shed some light into the bizarre psyche of Google developers, but were also at the heart of the Duplicate Content session at SMX Advanced.
Duplicate content in 60 seconds:

Determine whether your site is experiencing intentional or accidental duplicate content or both.
If intentional, […]

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Rhea here! If you don’t know who I am, it’s probably because I’m the least published SEJ contributor and well-known IT girl of SEO blogging. To correct this I decided to cover all of the organic sessions for Search Engine Journal at SMX Advanced in Seattle.
The truth be told, I just wanted to get on […]

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If you do not recognize the obvious grammatical error in the title, you MUST read this article; I wrote it specifically for you!
If you only have five seconds to spare, just remember the three C’s of optimized copy: be concise, correct and credible.
In 2003, Kathy Kiely published an article in USA Today discussing the […]

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As a relative newbie to the industry I’ve managed to befriend experts, become a contributor to Search Engine Journal and win an iPod. Not bad for a 24-year-old from Jacksonville, FL who was looking for a career change just six months ago.
How did I do it?
I’d like to attribute my networking success […]

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