Are you currently advertising using Google AdWords? Looking for ways to get your ads seen by more people while still ensuring that your traffic is highly targetted? If the answer to both of these questions is yes, then one of Google’s more recent AdWords feature updates, ‘Similar Audiences’, may be perfect for you! What is …
For many online advertisers, the Christmas period can be a very confusing time. What was previously a relatively steady & consistently performing campaign throughout the first 10-11 months of the year can very quickly turn into something that is costing you huge amounts of money in a short period of time. So what are the …
When speaking to business owners who are new to search advertising, a common concern is that their marketing budget is simply not big enough to compete with some of their competitors who are investing huge amounts of money into their marketing efforts. If this sounds like you, then I have some good news for you! …
Embarking on a paid search campaign for your business is a great way of quickly generating sales and leads at an effective cost. You’re able to have (almost) complete control and visibility over what you spend, where you spend it, etc., but are there any other benefits to running a PPC (Pay-Per-Click) campaign? What a …
The amount of traffic volume delivered via Google’s ‘Display Network’ is massive compared to that of its search network, which makes it a huge area of potential for advertisers. A point worth highlighting is that conversion rates are generally nowhere near as high as those that can be seen on Google’s search network, but does …
Are you a business owner or marketing professional looking to get your hands dirty with Google AdWords? If you’ve done your research into PPC (Pay-Per-Click) marketing, then you’ve no doubt heard the countless success stories that people have shared about the channel, but you’ve probably heard just as many horror stories! The depth of reporting …
Throughout the week, the Google have been busy rolling their new AdWords feature, “Auction Insights” out into all existing accounts. For those who have not yet heard about the new feature, it basically allows you to select any given keyword within your AdWords account, and then gain insight into how you’re performing for that keyword …
Are you an online marketing expert and thinking about launching an AdWords account? Currently using AdWords but find that it just takes up too much of your time throughout the day? Any experienced AdWords user will know that when setting up and optimising an account, there are fast ways to do things, slow ways to …
Since the launch of Google’s PPC (‘Pay-Per-Click’) advertising network, ‘AdWords’, countless reporting features have been added to the platform to give advertisers as much insight as possible into exactly what kind of traffic they’re getting. One of the more recent features to be added to the platform is the “Dimensions” tab. Above – Where to …
