For the past fifteen years Gabriella has held positions as a consultant, web developer and creative director until she decided it was time to open Level 343, an SEO and copywriting company. She fancies herself an Italian rocker, rebel and SEO geek. She loves singing in the shower and keeps a notepad next to her bed.
Marketing may sound boring to some, I mean… who cares about facts, figures, data and trends. It’s a business, however, much like any other business – except maybe more cutthroat in today’s online presence. Marketing plans are at the front-line of a very competitive war. Only, in this war no one gets to surrender. In a world of hostile takeovers, buyouts, plain mismanagement and potential anti-trust issues, there are no survivors....
Image by Rebekah May It is not necessary to change. Survival is not mandatory. - W. Edwards Deming It’s safe to say the way search engines work is changing; but then, it’s been safe to say that since the first engine rolled out. Is SEO changing, though? Think about it: Since people first started using the Web to advertise their business, they’ve been...
Out there in the big wide world of search engines and sites, you have ads and you have search results. Your website is getting traffic from both. The search results go to your Home page, while the ads go to your Products page. Both pages are landing pages; the visitor “landed” on them from wherever they clicked. Consider the Landing Page A landing page is extremely important, especially those for ads....
I’ve known for years that being social is about the people you’re engaging. This is especially true for social tools like Twitter, Facebook, MySpace (although MySpace is... well, we won’t go there, but it probably doesn’t amount to much anymore), etc. Even the definition of “social” includes the word “interaction”. -And, how can you be truly successful in business without building some kind of relationship with someone? Why aren’t more...
If you pay attention at all, it’s easy to see how the economic crisis has reached into our everyday lives. Businesses with an online presence are going through a consumption crisis. Faced with current, real issues and future, theoretical issues, business owners and consumers are taking two distinct attitudes: no consumption or over consumption. Save it all or spend it all. Interestingly enough, much of the compulsive consumption is happening...
Image credit: Why Choose When You Can Have Both ? by an untrained eye Working in today’s niche markets, we all want to know if there’s a magic bullet. Is there a way to influence your buyers, clients, fans and/or Twitter followers to do what you want them to do? With so many tools to use, decisions have to be made about...
If “content is king”, links are the king’s supporting army, quietly helping the kingdom grow in power and authority. Unfortunately, as with a physical army, as most links get older they – or rather their influence – begins to deteriorate. Why won’t a powerful link just stay a powerful link? Why can’t you just build a huge amount of links once, and then never again? A few reasons: Search...
Loren Baker
Ann Smarty
Alan Bleiweiss
David Harry
