Marketing may sound boring to some, I mean… who cares about facts, figures, data and trends. It’s a business, however, much like any other business – except maybe more cutthroat in today’s online presence. Marketing plans are at the front-line of a very competitive war. Only, in this war no one gets to surrender. In …
Image by Rebekah May It is not necessary to change. Survival is not mandatory. – W. Edwards Deming It’s safe to say the way search engines work is changing; but then, it’s been safe to say that since the first engine rolled out. Is SEO changing, though? Think about it: Since people first started using …
Out there in the big wide world of search engines and sites, you have ads and you have search results. Your website is getting traffic from both. The search results go to your Home page, while the ads go to your Products page. Both pages are landing pages; the visitor “landed” on them from wherever …
I’ve known for years that being social is about the people you’re engaging. This is especially true for social tools like Twitter, Facebook, MySpace (although MySpace is… well, we won’t go there, but it probably doesn’t amount to much anymore), etc. Even the definition of “social” includes the word “interaction”. -And, how can you be …
If you pay attention at all, it’s easy to see how the economic crisis has reached into our everyday lives. Businesses with an online presence are going through a consumption crisis. Faced with current, real issues and future, theoretical issues, business owners and consumers are taking two distinct attitudes: no consumption or over consumption. Save …
Image credit: Why Choose When You Can Have Both ? by an untrained eye Working in today’s niche markets, we all want to know if there’s a magic bullet. Is there a way to influence your buyers, clients, fans and/or Twitter followers to do what you want them to do? With so many tools to …
If “content is king”, links are the king’s supporting army, quietly helping the kingdom grow in power and authority. Unfortunately, as with a physical army, as most links get older they – or rather their influence – begins to deteriorate. Why won’t a powerful link just stay a powerful link? Why can’t you just build …
