For the past fifteen years Gabriella has held positions as a consultant, web developer and creative director until she decided it was time to open Level 343, an SEO and copywriting company. She fancies herself an Italian rocker, rebel and SEO geek. She loves singing in the shower and keeps a notepad next to her bed.
We’ve been hearing (and talking) a lot about curation and how helpful it can be for companies. As you all know, I’m sure, great content is one sure thing in today’s marketing arena; it takes the front seat to anything and everything else. When you do a search, what are you using? Content. When you look for the closest restaurant to eat, how do you search? You plug in content. All the World Wide Web is...
It’s amazing; with the vastness of the Information Highway, there are still potholes to fill. An article on finding your online customer base is one of them. In the SERPs, you get answers like, “add a credit card” or “accept checks online”. Completely useless, so I won’t even get into that. Hopefully this article will provide a better answer. You can start a Facebook Fan page, a Twitter account, a Quora...
We’ve been talking a lot about SEO and social media around Level343, lately. Partly because it’s what we do, and partly because there’s always room for learning better strategies for higher returns. But, what are the returns? You read on all these blogs and articles how social media returns are XYZ. SEO returns are ABC. SEO mixed with social media brings A-Z. Yet, have you ever noticed how the experts seldom...
Organic (echo: organic, organic, organic)… It’s magical. It’s mystical… it’s damn hard to explain, is what it is. I think that’s why, when you search for “what is organic SEO content”, you don’t get much back. Oh, yeah, except for that article we wrote that one time. Organic Search In search engine optimization, organic means not paid. Paid search and organic search are polar opposites. You don’t pay for ads. You ...
Obviously, you want your online business to succeed instead of flop. Like most business efforts, you have to learn what to do – very few people succeed by jumping in with both feet. What usually happens is they jump in, find out the water is over their heads and they’ve forgotten how to swim. Instead, learn how to swim before you jump; the waters of online marketing and online business are really...
Stark, raving mad and angry enough to do some damage. That was me after having what started out as a quick, pleasant Q & A. This article about social media ROI is what resulted from the conversation, after my editor took out all the cuss words and indecent language not fit for general consumption. Oh yes, the topic was “How do you measure your social media ROI?” Tip of the Day:...
I’ll willingly admit that I’m not always the first to hear of a new term. My first reaction to “have you heard of [insert your term here]” is to go on a researching expedition. Eventually, I’ll talk about it on Facebook, Twitter, and sometimes the SEO forums I hang out in. Now, DAO – Digital Asset Optimization - wasn’t what I’d call a “familiar” term, yet I’ve seen it around a...
The fact that people use SEO copywriting services really isn’t earth shattering news. How each business uses those services and/or tools is really up to the business owner. What it boils down to is how these services affect your business. Do you know where your next dollar is coming from? Have you been blogging and networking, only to see you’re still in the same place you were a year ago? Have...
When I went into marketing/communications in the 80’s, things were simpler. I spoke 5 languages, which pushed me into this field. What else could I do, be a translator? Not on your life. Not when I could be creative, come up with quantitative studies and research why / how people buy. It seemed simple, right? You have a product and you have to figure out a way to sell said product. You...
5 seconds. That’s all you have to reach out a grab someone’s attention as he or she scans through email for eye-catching headlines. 50 characters. That’s all the space you have for to create a credible, tantalizing, valuable, appealing, relevant, descriptive, interesting headline for a high open rate. Doesn’t sound like too much to ask… I mean, 50 characters is plenty of room. Granted, it’s 15 less than you’re allowed to see ...
Loren Baker
+Ann Smarty
Alan Bleiweiss
David Harry
