Smart Businesses Create Systems Do you realize the value of systems? A system is simply a way achieving an end result by following a set process of events. Good systems are the reason Fortune 500 companies pull in billions of dollars every year in revenue, with very high profit margins. The primary reason why one-man-shops …
I deal with a LOT of local business – Lawyers, Bankruptcy Trustees, Plumbers, Movers… You name it, I’ve probably dealt with someone in that industry at one point or another. One thing that most SMB’s lack is time, specifically the time and effort required to market their business in a creative manner. Coupled with tighter …
Linkedin Leverages Twitter for Brand Tracking What happens when you take a high quality social network of business professionals and merge functionality with the ‘it’ factor of Twitter? Linkedin answers the call for corporate brand monitoring with ‘Company Buzz’, a module that integrates tweets about your companies (past and present) into your Linkedin homepage. Tweet …
My last article on How to Deliver the Perfect Client Pitch was very well received, and so I’ve decided to follow up with a post on other tactics I use to close sales. 1. Talk Like You Mean Business, Not an Amateur Your client needs to know you’re an old hat at sales and that …
Requesting Links is as much of an art as it is a science, especially in order to get that sought-after link from an authority site. When thinking about how to write a link request, I pay attention to two factors: AIDA (Attention, Interest, Desire, Action) and WIIFM (What’s In It For Me?). Keeping those in …
2008 proved to a historic year for Twitter both in adoption through the sheer number of twitter users signing up to the services, but also as evidenced by many influencers writing about using Twitter for PR, Social Media, Branding and other such purposes. With such an influx of great information, it often becomes difficult to …
Despite tough economic times, and advertising budgets being pulled back in almost every sector I know of, companies are still recognizing the need to be different to stand out from the competition in such bleak times. Many of the prospects I’ve spoken to in the recent past have told me that they intend to get …
Digging Deeper Into Holiday Season Numbers Smart marketers don’t always follow the rules. Sure there are best practices, but every once in a while there is an exception to every rule, and consequently a learning to be had. I’m referring to the wacky, crazy, and intense holiday season which demands best practices and tweaks to …
With the holiday season just around the corner, it still isn’t too late to tweak and optimize a dedicated holiday search marketing campaign. The fourth quarter of the year is essentially a ‘party season’ of sorts for those that have marketed products online, and even with consumer spending on the down trend this year, Christmas …
