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An Adobe Killer from Microsoft

An Adobe Killer from Microsoft

Adobe may have killed the competition in online publishing by acquiring Macromedia. But Microsoft is not keeping quite. The next version of Windows will include a new document format, code-named “Metro,” to print and share documents, Microsoft said Monday. Metro appears to rival Adobe’s PostScript and PDF (portable document format) technologies.

The format, based on XML (extensible markup language), will be licensed royalty free and users will be able to open Metro files without a special client. In the demonstration, a Metro file was opened and printed from Internet Explorer, Microsoft’s Web browser.

The Metro technology is likely to go head-to-head with Adobe’s PostScript technology. “It is a potential Adobe killer,” said Richard Doherty, research director with The Envisioneering Group in Seaford, New York. “But this is just the first warning shot. Adobe could put something that is even more compelling Longhorn. [Via]

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SEJ STAFF Loren Baker Founder at Foundation Digital

Loren Baker is the Founder of SEJ, an Advisor at Alpha Brand Media and runs Foundation Digital, a digital marketing ...

An Adobe Killer from Microsoft

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