Mid-Year Outlook: 3 Tactics to Dominate Search in 2H 2015
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Shipping charges are a huge part of my decision process when buying online. The infographic below reminds me of me :-). I leave a lot of items in carts because shipping charges are high and I can’t find a promo code to offset it.
Before I was an Amazon Prime member many of my Amazon buying choices were based on the items that were eligible for free shipping if I spent $25. If I didn’t spend $25 I would find a way to do so and therefore spent more! Obviously the infographic shows I am not the only one. Now I look at all websites for items I want, but I always compare them with Amazon and if Amazon has the item I need I get free 2 day shipping. Who do you think gets my money?
I think many online businesses and well known brands could learn from Amazon. The data in the infographic below is clear. Free shipping works.