Shipping charges are a huge part of my decision process when buying online. The infographic below reminds me of me :-). I leave a lot of items in carts because shipping charges are high and I can’t find a promo code to offset it.
Before I was an Amazon Prime member many of my Amazon buying choices were based on the items that were eligible for free shipping if I spent $25. If I didn’t spend $25 I would find a way to do so and therefore spent more! Obviously the infographic shows I am not the only one. Now I look at all websites for items I want, but I always compare them with Amazon and if Amazon has the item I need I get free 2 day shipping. Who do you think gets my money?
I think many online businesses and well known brands could learn from Amazon. The data in the infographic below is clear. Free shipping works.
The Power of Free Shipping Infographic was made by Clarus Marketing Group.