Latest SEO Articles
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Google Responds To Error That Causes Old Branding To Persist In SERPs
Google’s John Mueller responds to a question about search results that display outdated branding for a site that rebranded over ten years ago.
3 Strategies That Can Survive AI Search In 2026: What I Shared At SEJ Live
Stop chasing rankings and start building visibility that matters with three practical strategies for SEO in 2026.
The SEO Skills Gap: Why Technical Expertise Alone Won’t Cut It Anymore
Technical SEO expertise is table stakes. The real skills gap? Business acumen, strategic thinking, and the ability to prove ROI. Here’s what CMOs need.
5 GEO Strategies To Make AI Search Engines Recommend Your Brand In 2026
Stop being invisible to AI search. These 5 strategies will get your brand cited and recommended by AI engines.
Google Tested AI Headlines In Discover. Now It’s Testing Them In Search
Google is testing AI headline rewrites in Search using similar language to the earlier Discover test that became a feature.
From SEO And CRO To Agentic AI Optimization (AAIO): Why Your Website Needs To Speak To Machines
Agentic browsers and commerce protocols are redefining how users interact with websites, and who actually completes transactions.
Google AI Mode Goes Personal, Crawl Limits Clarified – SEO Pulse
In SEO Pulse: Google opens Personal Intelligence to free users, Illyes clarifies crawl limits, and new data adds context to AIO and traffic trends.
What Can Log File Data Tell Me That Tools Can’t? – Ask An SEO
Take a deeper look at crawl behavior, bot verification, and technical SEO signals through log file analysis.
Google: 404 Crawling Means Google Is Open To More Of Your Content
Google’s John Mueller implies that Googlebot crawling 404 pages is a positive sign about that site’s content.
Authentic Human Conversation™
Digg’s collapse, Reddit’s lawsuit, and a bot-filled ecosystem expose the fragile economics behind “authentic human conversation” in the AI era.
How To Build An SEO Commissioning Workflow: From Tickets To Requirements
Future-ready organizations shift SEO upstream, defining discoverability requirements before content, templates, and platforms go live.
How To Use AI To Streamline Time-Consuming SEO Tasks
How SEO teams can reclaim time and budget by streamlining labor-intensive tasks with human-guided automation.
SEO Test Shows It’s Trivial To Rank Misinformation On Google
An SEO experiment shows how easily misinformation ranks in Google Search and spreads to other sites.
Google Explains Why HTTPS Migration May Negatively Impact SEO
Google’s John Mueller says why migrating a site to HTTPS may cause a site to lose all rankings.
Search Referral Traffic Down 60% For Small Publishers, Data Shows
Chartbeat data shows search referral traffic fell 60% for small publishers over two years, compared with 22% for large publishers, per an Axios report.
Google AI Overviews Cut Germany’s Top Organic CTR By 59%
SISTRIX analyzed over 100 million German keywords and found AI Overviews reduce the position one click rate from 27% to 11%. Impact varies by industry.
The Brand Tax: How Google Profits From Demand You Already Own
If your paid search looks efficient, branded keywords may be hiding the truth. Learn how to measure real performance.
![What’s Hot, What’s Not: AI Search Changes In Q1 2026 [Recap]](https://cdn.searchenginejournal.com/wp-content/uploads/2026/03/sej-live-recap-899-760x400.webp)
What’s Hot, What’s Not: AI Search Changes In Q1 2026 [Recap]
At SEJ Live, we sorted Q1’s AI search changes into what’s hot and what’s not. Here’s what we covered and where to watch it.
How To Track AI Visibility & Prompts The Right Way
Learn how to effectively track AI prompts for better insights and smarter decision-making in search and content strategies.
You’re Not Scaling Content. You’re Scaling Disappointment
Pedro Dias traces the recurring cycle of mass-produced SEO content and explains why the “publish more pages” playbook always ends the same way.
3 CMS Platforms Control 73% Of The Market & Shape Technical SEO Defaults
CMS defaults now influence more of the web’s technical SEO than most consultants ever can, reshaping where optimization work creates real value.
How AI Agents Decide Which Brands To Recommend: Trust Is The New Ranking Factor
Discover how AI agents decide which brands to recommend and why trust is essential in the new marketing landscape.
Google Shares More Information On Googlebot Crawl Limits
Google shared that Googlebot’s crawl limits are flexible and can be increased or decreased depending on the need.
SEO Vs. PPC Strategy: What’s Right For Your Business?
Decide where to invest by understanding how SEO and PPC truly scale, compete, and drive business growth differently.
Google Discover Core Update Data: Local Publishers Lost Reach
New third-party data shows local publishers lost national reach after Google’s Discover core update.
Starting Or Steering The Wave
Why traditional “utility SEO” content is losing value, and how marketers can create demand instead of chasing existing searches.
AI Mode Data, Ask Maps & Branded Queries Go Live – SEO Pulse
In SEO Pulse: AI Mode keeps more links inside Google, Maps adds conversational discovery, and Search Console rolls out automated brand segmentation.
Google Says Hundreds Of Their Crawlers Are Not Documented
Google’s Gary Illyes offered a candid overview of Googlebot, explaining there are hundreds of crawlers that are not publicly documented.
Google Maps Launches AI Conversational Search With Ask Maps
Google Maps launches Ask Maps, a Gemini-powered conversational feature for local discovery in the U.S. and India, plus a navigation overhaul in the U.S.
The Shortcut Behind Some AI Optimization Tools
The disappearance of ChatGPT’s query fan-out metadata reveals why AI intelligence tools built on unofficial access are fragile by design.