Why I Actually Use (SEO) Tools

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Complete SEO process automation is impossible, that’s for sure. Some people also think that all SEO tools are evil too. We’ve recently had a heated discussion over here if SEOs need to use tools at all. The points are as follows (for the record: I disagree with the first one and let search engines take care of the second one):

  • tools lower the quality of SEO performed (as manual labor is always better than any automation);
  • tools might be against search engine TOS as they send automatic queries.

So I decided to come completely clear on why and how I use tools and plugins:

  • to speed up the SEO process – machines are better and faster at collecting and processing information than we, people, so why not leave that for them? (Example: you can always use Yahoo! to explore your competitors’ links, then open each page and check its PR with Google toolbar and its backlinks with Yahoo – this analysis will take you the whole day to run; with a good backlink checker tool you’ll do that within a few minutes);
  • to analyze advantages and drawbacks of the analysis performed by the tool (what would I add? How I would organize the data? – that’s always easier to say if you judge from example);
  • to see what can be automated and how the machine works (for example, by analyzing how Spam Karma filters blog Spam, we were able to tell how Spam could be automatically caught by search engines);
  • to get information in a more categorized and organized way (a good tool represents the data in a way that enables you to quickly see the most important aspects of the analysis);
  • to get inspiration and more ideas (a new tool usually offers a new way to look at the analysis I used to perform for years by providing some additional information or spotting new patterns).

And do you use SEO tools and why?

Ann Smarty

Ann Smarty

Brand amd Community Manager at Internet Marketing Ninjas
Ann Smarty is the blogger and community manager at Internet Marketing Ninjas. Ann's expertise in blogging and tools serve as a base for her writing,... Read Full Bio
Ann Smarty
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  • I’m with you on this one. Sure, we should be using our noggins to make final decisions, but why not get as much information so that may make a more informed decision?

    As you stated, we can check links manually, but why not get the easy parts of doing so taken care of by a tool so as to save time for the nitty gritty analysis? Keyword suggestions are the same. They are really no different than a thesaurus, giving us terms that we may not have thought about. Then we use our gift of thought to process the information.

  • I’m still waiting for a decent SEO tool to come along. Haven’t seen any.

  • This store references a product selection sorted by categories:  music,iPod nano,computers&software,fashion&clothing,video games,mobile phone,books,jewelry,sport,books/magazines

  • I love when this website just craps out when I try and post a comment. It gives me a you need cookies enabled message and then when I back button my post is gone. I am using FF with cookies enabled. I never see this happen on other WP websites and I comment A LOT. Oh well.

    As I was saying. I just use tools for stuff like analytics, keyword creation, crawling of websites and tools directly from the SE’s themselves

  • @Jaan Kanellis – I am so sorry for the problems you are having with posting a comment. I am getting the same error – will report that to Loren.

  • I use tools (in all senses of the phrase, ha), but all of them cater to a specific piece of the puzzle… nothing comprehensive and I’d be doing too much comparing with other tools to make that an efficient use of time anyways.

  • I’ve done all this work manually over the years and now I am taking a look at some programs. Of course I do use online tools to analyze, etc. Let me know if you have any that you recommend Ann. For now, I saw you have a RankSense ad and I’m going to take a look at that.

  • Gostei muito do seu artigo!
    Também continuo procurando um software que funcione bem para SEO.


    Itapema Meia Praia

  • Que artigo maravilhoso!!