What Makes An Award-Winning Corporate Blog?

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Most web-savvy companies know well enough that having a corporate blog is good business. It adds unique content to the site, it builds credibility of the company and employees, and provides more lead-generating, sales-driving opportunities. So how do you CRUSH it with your corporate blog?

While doing some redesign planning on our own company blog, I ran into a great list of corporate blogs recently nominated for “Top Corporate Blog.” I decided to run through each of the nominees to pick out my favorite aspects.

*Disclaimer: I looked at structural, aesthetic qualities. Content quality is a whole different post.

1. SpinSucks



2. Brafton


3. Brains On Fire

Brains On Fire

4. Compassion


5. Dachis Group

Dachis Group

6. Disney


7. Edelman Digital

Edelman Digital

8. Exact Target

Exact Target

9. Flowtown


10. GFI


11. Griffin Technology

Griffin Technology

12. KISSmetrics


13. A Healthier Michigan

A Healthier Michigan

A Healthier Michigan

14. Hubspot


15. Ignite Social Media

Ignite Social Media

16. Network Solutions

Network Solutions

17. Ogilvy PR

Ogilvy PR

18. SEOmoz



19. Whole Foods

Whole Foods

20. Southwest Airlines

Southwest Airlines

Southwest Airlines

Southwest Airlines

Scott Cowley
Scott Cowley is an SEO consultant by night, marketing PhD student by day. He was previously head of SEO at ZAGG and SEO manager at... Read Full Bio
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  • Jordanbourland

    Any idea on the plugins?

    • Zippy Cart

      I agree.  Is there anyway to get some of the information on the plugins that are being used by these companies?  

  • Dan Bischoff

    Great post, Scott. This is like a big infographic with everything you’d ever need to make an awesome blog, that not only engages people, but produces leads.

  • Water Ionizers

    Thanks for sharing the information! I love the one that displays all the auther bio pages. I think it’s important for readers to be able to learn a little bit about who’s writing the blog.

  • dissertation

    brilliant post) as usually though…. i even cant imagine how much information you should work out to creat an article like this one) appreciate your efforts!

  • donfelipe

    This article is very informative.