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Top 10 SEO Startups of 2012

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Top 10 SEO Startups of 2012

Is that time of the year, when we look at our industries in retrospect. Today, however, instead of telling you what was, we bring you something that could be… All these SEO/SEM startups launched in 2012, and aim to become stronger, better and more popular in 2013.

PlagSpotter: duplicate content checking

A must have tool in any SEOs arsenal is a content checking tool – something to scan the web and find scrapers, and something to protect original content. PlagSpotter is such a tool, an alternative to CopyScape, an online duplicate content checking and monitoring tool, that scans your URL and generates a duplicate content report showing all external URLs that copy your original content.

PlagSpotterPlagSpotter: duplicate-content scanning and detection tool.

SEOClearly: A/B testing

Recently featured by Search Engine Journal, SEOClearly produces a variety of split tests (A/B) reports, based on data grabbed directly from Google through Google Analytics and Google Webmaster tools.

SEOClearlySite SEO improvements can be seen through testing elements like copy text, layouts, images and more. SEOClearly makes sense of A/B testing results.

Agency Spotter: Find your SEO agency

OK, this is not just to help you find SEO agencies, but all kinds of professionals, from branding to SEM, PR, social media and beyond. You can also add your business. Agency Spotter aims to reinvent how businesses find and work with creative agencies – check them out, and see if they deliver.

Agency SpotterAgency-Spotter: find and work with creative agencies.

SEMhit: Outsmart your competitors in Search Marketing

Still in closed alpha, SEMhit is an interesting promise: to enable you overtake your competition in search by analyzing the performance of their paid and organic campaigns on Once SEMhit lets you in, you can find new keywords, improve your ad copy and revise your landing page strategy. Also, check and understand the SEO techniques of your challengers. This is another startup we are going to test for your in the near future.

SEMHit: Outsmart your competitors in Search Marketing

Rankpanel: SEO overview for any site

Rankpanel shows you a compact SEO overview for any site, which is not only the summary but also starting point for further in-depth SEO statistics. It also gives you access to keyword ranking data for 500,000 pre-selected keywords from 6 key countries. We will be testing Rankpanel in the near future, to give you a more in-depth overview of the tool and what it can achieve.

rankpanelRankpanel is described as a fast and intuitive online SEO tool that provides essential insights for you to help yourself and your clients rank better.

Lucidel: really simple analytics

Lucidel cuts through the clutter of traditional analytics platforms to bring you actionable insights into your site’s visitors. You will learn which demographic segments bring more ROI; who are your visitors and what they want; where your revenue is going and which segments are causing a trend; who is coming to your site and why; and much more.

lucidelLucidel answers the questions that impact your bottom line. create infographics with ease is a free tool to create and share infographics and online charts. You can pick a pre-designed, pixel-perfect infographic template, then make it interactive, by adding charts, videos and maps.

Infogr.amAdd interactivity to your data stories. is built with newsrooms in mind.

Yet another search engine: VerticalSet

It seems like every year we witness the birth of a new search engine. Well 2012 is no exception. Meet VerticalSet, the “next generation search engine” developed by Amit Ambardekar. The search engine can be adjusted to optimize the search performance, through a series of search extensions like Google News, Wikipedia Search, Twitter Search, IP2location as well as GRE word, Urban Dictionary, Blekko Slashtag Sear…, QWiki, Stackoverflow Search and DDG Goodies.

verticalsetWith VerticalSet you can change the search experience the way you want.

SRCH2: Enterprise search software

SRCH2 attempts to fill a gap in the search industry, especially for enterprise solutions, where search engines are built on software that is more than a decade old. The software is built from the ground-up by Stanford and Google alums. SRCH2 sees search as a friendly, meaningful and convergent conversation between the user and the data.The SRCH2 engine uses in-memory algorithms to support ultra fast instant search on large amounts of data. It is 10 – 100x faster than the most commonly used enterprise search software. Its built-in error-tolerance, forward indexing, and rapid geo-search make it the best available mobile search tool.

SRCH2SRCH2 is feature-rich, and blazing fast.

Browseo: Browse any site like a search engine

Browseo is a web app that allows you to view any web page without distractions caused by styles. It also highlights parts of a page that are relevant for SEO.


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Liliana Steffens

Liliana Dumitru-Steffens is a digital marketing expert and content curator, for Pamil Visions PR. She writes for Everything PR, and ... [Read full bio]

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