Tools to Evaluate Your SEO Competition

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Ann Smarty
Ann Smarty
Tools to Evaluate Your SEO Competition

A while ago I discussed how you could manually evaluate your competition by comparing the key phrase inachor: and intitle: results. Today I’ll add a few online tools that can also be very helpful in measuring your SERPs competition.

1. Nichewatch (free) looks into top 10 Google results for a given phrase and lets you compare them by letting you compare:

  • their backlinks to the domain in Yahoo;
  • backlinks to the webpage in Yahoo;
  • Goolge PR of a domain and a page (both currently broken);
  • keyphrase occurrences on web page;
  • pages indexed of domain in Yahoo;
  • their rankings for allinanchor: Google rank;
  • rankings for allintitle: Google rank;
  • rankings for allintext: Google rank.

Nichewatch Competition Evaluation

2. Keyword difficulty tool (for SEOmoz premium members) will estimate the level of competition by looking into (for both Yahoo and Google):

  • page strength (calculated by another cool SEOmoz tool);
  • page backlinks;
  • domain backlinks;
  • domain age;
  • number of .edu and .gov links;
  • Alexa Rank
  • internal link ratio;
  • links;
  • Technorati links;
  • DMOZ links;
  • Wiki. links;
  • Google PR.

SEOmoz keyword difficulty tool

3. (paid with several free searches) will also list your direct competitors for a certain keyword and some interesting additional info you will like:

  • site share – i.e. how much the site traffic relies on this keyword referral traffic;
  • the site average monthly search referrals.

Compete Come Competitors’ research

Ann Smarty

Ann Smarty

Brand amd Community Manager at Internet Marketing Ninjas

Ann Smarty is the blogger and community manager at Internet Marketing Ninjas. Ann's expertise in blogging and tools serve as ... [Read full bio]