Tools to Evaluate Your SEO Competition

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A while ago I discussed how you could manually evaluate your competition by comparing the key phrase inachor: and intitle: results. Today I’ll add a few online tools that can also be very helpful in measuring your SERPs competition.

1. Nichewatch (free) looks into top 10 Google results for a given phrase and lets you compare them by letting you compare:

  • their backlinks to the domain in Yahoo;
  • backlinks to the webpage in Yahoo;
  • Goolge PR of a domain and a page (both currently broken);
  • keyphrase occurrences on web page;
  • pages indexed of domain in Yahoo;
  • their rankings for allinanchor: Google rank;
  • rankings for allintitle: Google rank;
  • rankings for allintext: Google rank.

Nichewatch Competition Evaluation

2. Keyword difficulty tool (for SEOmoz premium members) will estimate the level of competition by looking into (for both Yahoo and Google):

  • page strength (calculated by another cool SEOmoz tool);
  • page backlinks;
  • domain backlinks;
  • domain age;
  • number of .edu and .gov links;
  • Alexa Rank
  • internal link ratio;
  • links;
  • Technorati links;
  • DMOZ links;
  • Wiki. links;
  • Google PR.

SEOmoz keyword difficulty tool

3. (paid with several free searches) will also list your direct competitors for a certain keyword and some interesting additional info you will like:

  • site share – i.e. how much the site traffic relies on this keyword referral traffic;
  • the site average monthly search referrals.

Compete Come Competitors’ research

Ann Smarty

Ann Smarty

Brand amd Community Manager at Internet Marketing Ninjas
Ann Smarty is the blogger and community manager at Internet Marketing Ninjas. Ann's expertise in blogging and tools serve as a base for her writing,... Read Full Bio
Ann Smarty
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  • Realtor

    Excite tools for SEO! I have been looking for this information.

  • vinny

    For the better part of the last couple of weeks I’ve been working on a template for a comprehensive SEO Analysis to include some competitive analysis as well.

    I am totally going to borrow some of these ideas, I’ll forward you a sample of the template once I’m done.

  • istioselida

    thank you for your analysis. i have also tried another tool that gives you more or less the same information as nichewatch and Keyword difficulty tool, its called seoquake and for me it works perfectly!

  • Hitech Stupidity


  • Ann Smarty

    @Vinny, will be waiting for your email!

  • tetemizlik şirketi

    thank you wery much…

  • OwnerSpy

    Check out, it can show all sites with same adsense, belonging to same person.

  • Eurodipity

    THe bad thing is they are paid tools. I use seo plugin for firefox

  • Mak Adalbert

    Agentie imobiliara cu experienta in domeniu, oferind clientilor Agentie specializata in vanzari – inchirieri in Campulung
    Muscel si judetele limitrofe. Asiguram intraga gama de servicii imobiliare : -Evaluare , consultanta juridica ; – Contractare credite ; – Vanzari-Cumparari, ; – Consiliere in alegerea cea mai potrivita, functie de cerintele clientilor ; -Promovarea ofertelor prin toate posibilitatile existente in prezent : reviste, ziare,pliante, internet,etc -Consiliere in respectarea regimului juridic al documentelor in vederea finalizarii tranzactiilor. – Inchirieri pentru toate tipurile de imobile . este o agentie seriozitate,calitate,profesionalism. Echipa este formata din agenti imobiliari, adevarati profesionisti care va stau permanent la dispozitie. Avem o conceptie occidentala despre ceea ce inseamna activitatea unei companii imobiliare prin oferirea de servicii de un real profesionalism la cele mai inalte standarde. Va asteptam ! AGENTIA M&M imobiliar expert acorda o atentie deosebita serviciilor oferite. Angajatii si colaboratorii nostri sunt specializati in diverse domenii (tehnic, economic, drept) si lucreaza cu profesionalism si seriozitate. Pe langa activitatea de intermediere in tranzactii imobiliare, societatea noastra mai ofera si alte servicii cum ar fi inspectii tehnice si evaluari ale cladirilor, intocmirea dosarelor cadastrale, consiliere juridica. Pentru a ne cunoaste mai bine, pentru a beneficia de serviciile unei echipe de profesionisti in domeniul imobiliar va asteptam sa ne contactati. Va propunem sa vizitati sit-ul nostru, si furumul agentiei, asteptam comentarii

  • Online Store Markting

    For a long time, I was thinking about getting SEOMoz’s keyword difficulty tool, that is until i read what you mentioned under point #2. Basically tools like SEOBook’s free firefox extension can tell me those exact same numbers. sure it does “add them up into a single score” but it’ll probably only take a minute you look at the top 20 sites and make an educated guess.

  • Jatin

    Look at more SEO Analysers like or etc.

  • Maqsood Ahmed


    Thank you for the comparison. It is really helpful.

  • seolanding

    Thanks it’s good. i’ll try this.
    i’m following this seo competition
    my tweet id : seolanding

  • James M.

    How in the world do very useful posts like these get hidden from me for such a long time? 🙂 I must not have searched hard enough. Anyway, I’m really very overjoyed at finding these tools now. Thank you Ann Smarty!

  • wallarts

    Thank you very much for your share about the message of “SEO” tool!!!
    It is very useful,and this is what i searched recently

  • wuziyun

    As for the colors, navy blue, matte white and grays are the ones to go for.

  • KG

    Great tools here. Thanks for the post and comment suggestions. nichewatch and seoquake are both very useful.

  • Diego

    This post is awesome! I was using Seo Moz but is to expensive and it only allows you to research 300 keywods, a day. Thanks!