In the quest to improve our team’s productivity and operations, the SEJ team constantly evaluates new tools and platforms. We adopt very few. Below are the best tools in the industry for our editorial, sales, tech, and social media needs. If you are looking to work smarter, not harder, we highly recommend these tools.
When you choose to purchase these independently chosen editorial picks, we may earn affiliate commissions that support our work. Thank you for supporting SEJ.
WordPress is an open source website builder and content management system. It is one of the most popular website building tools on the market due to easy customization through plugins.
WordPress is the platform that SEJ is built on and it serves us well. We can find or custom build any feature we want or need for our site.
SEJ uses iTunes to share our Marketing Nerds podcast and also host reviews. It is easy to use and popular with tech and marketing folks, so it works well for us.
Slideshare allows users the ability to upload and share publicly or privately PowerPoint presentations, Word documents and Adobe PDF Portfolios.
SEJ uploads webinar presentations, and SEJ Summit speaker presentations to Slideshare. It is a good reference point to our readers, webinar and SEJ Summit attendees.
GoToCitrix is a meeting and webinar platform. It allows people to meet, share screens, video chat, and even host webinars.
We use GoTo to host our webinars and most of our team meetings. It is intuitive and easy to use. As a remote team, video chatting and screen sharing are vital to our collaboration and GoTo helps us get work done.
Goodreads allows readers to read reviews, track books they have read, and store book titles they want to read.
We use GoodReads to track our SEJ Book Club and interact with fans. It is a great way to discover new books in the marketing and business genre.
Aweber is an opt-in email marketing service. It offers permission-only email marketing solutions, sign up forms, and autoresponder software to subscribers helping businesses communicate more effectively and profitably with prospects and customers.
We use Aweber to communicate with our readers about industry news, popular posts on our site, updates about our SEJ Summit conference series, and to share special offerings from our partners. We prefer to use Aweber as our email marketing software because of its opt-in functionality which helps to keep us out of spam folders as well as the ability to create a segment of subscribers based on the geographic data that we collect based on subscribers' IP address.
Adobe EchoSign is a virtual e-signature software that takes the place of retrieving handwritten signatures for just a few clicks. It is compliant with the federal E-SIGN Act, therefore, legally equivalent to pen-and-paper under federal U.S. and state laws.
We use Adobe EchoSign to execute sales contracts and other documents that might require signature. It makes executing a contract efficient, trackable, and easy to control. Plus, it's great for the planet because you're not wasting any paper.
Zapier is a web automation tool that allows you to connect the apps your company regularly uses to automate tasks and save time.
We use Zapier to connect applications and automate workflows for more efficient processes. It saves our team time on tedious tasks such as transferring registration info from our GoToWebinar account to our newsletter list in Aweber, as well as automatically extracting data from multiple software platforms into consolidated reports.
The fastest WordPress hosting we ever have used.
No other hostings were able to provide us with response times under 200msec.
Improve your WordPress SEO using the Yoast SEO plugin! It analyzes your content and provides recommendations on how you can better optimize it. It also comes with other functionalities such as XML Sitemaps, .htaccess, robots.txt files, and more.
The most advanced plugin for managing all kinds of settings and controlling blog SEO.
We use Crazyegg to find areas
of our site layout that have the highest user activity. It helps us to optimize our layout.
ShortPixel Image Optimizer optimizes images and PDFs published on your site by instantly processing new file uploads.
The only plugin we have tried for optimizing images that Google didn't complain about image sizes. There are many on the market, but this one optimizes in a Google-compliant way.
WP Bit.ly auto-generates shortlinks for all your WordPress posts and pages using the Bit.ly link shortener service.
We integrate bitly with WordPress. Whenever a post is published, it automatically creates a shortlink.
Display a list of related posts on your site using the Yet Another Related Posts plugin. On the front end, it introduces relevant content to your readers.
Awesome plugin for displaying related posts. It is developer-friendly which provides flexible template system for customizing how related posts look.
LinkPatrol is a WordPress plugin that cleans up your outgoing link profile. It controls the links on your website and it’s the easiest way to keep track of, review, and clean up links in your posts and pages. It also helps protect your site from spammy links, keeping your site healthy.
This plugin helps to monitor all our blog links and helps to avoid getting hit with Google penalties.
Contact Form 7 can manage multiple web forms that are customizable using a simple markup code. The plugin supports Ajax-powered submission forms, CAPTCHA, and Akismet spam filtering
Great free plugin that provides very easy management of contact forms. It also has flexible action hooks and is developer friendly.
This official BuySellAds.com WordPress plugin allows you to insert BSA codes, including widgets and RSS/mobile advertisements, on your site.
The BuySellAds WordPress plugin helps to integrate our site with BSA easily.
Simple Pull Quote adds an easy-to-use “Pull Quote” button to both the HTML and TinyMCE editors of your WordPress plugin. Pull quotes are quotes taken from the main post and presented in a distinctive font to catch reader’s attention.
Simple Pull Quote helps editors to insert quotes in post easily.
Crowdbooster takes a look at the analytics from our posts on Facebook and Twitter. Crowdbooster’s charting function gives you a great look at growth and easy-to-comprehend pictures of post performance.
Crowdbooster is where we get our high-level looks at social. We use this to track our best-performing posts on Twitter and Facebook.
SEJ uses Expensify to manage our expense reports for our team members. The app makes it super easy to use on the go, you can add an expense and upload a picture in seconds. Love that I don't have to spend hours sorting receipts when I get home from a work trip.
Since all our team members are remote, staying organized and connected is vital. Podio allows us to create projects, track the progress, and assign tasks.
Survey Monkey is a survey and questionnaire hosting tool. It allows you to easily poll people and sort the results.
Anytime we do a survey, we use Survey Monkey - including for our annual State of Digital Marketing report. The software makes it simple to create, share, and analyze answers.