HOME PAGE

In the quest to improve our team’s productivity and operations, the SEJ team constantly evaluates new tools and platforms. We adopt very few. Below are the best tools in the industry for our editorial, sales, tech, and social media needs. If you are looking to work smarter, not harder, we highly recommend these tools.

When you choose to purchase these independently chosen editorial picks, we may earn affiliate commissions that support our work. Thank you for supporting SEJ.

Kelsey Jones
Executive Editor & Features Editor
Editorial

As one of the major sources of SEO news and information, SEJ specializes in providing our readers with the highest quality content. Here’s an inside look at the tools we use to reach 1 million readers every month.

wordpress

WordPress is an open source website builder and content management system. It is one of the most popular website building tools on the market due to easy customization through plugins.

Why do we use it?

WordPress is the platform that SEJ is built on and it serves us well. We can find or custom build any feature we want or need for our site.

blubrry

Blubrry is a podcast hosting platform with built-in analytics. It also syncs with WordPress, which makes it super easy to use with our site.

Why do we use it?

Blurbrry hosts our Marketing Nerds podcast, and I love that we can easily embed the podcast on any article on our site.

depositphotos

Deposit Photos is a stock photography site we use to make articles on SEJ pop.

Why do we use it?

I love the variety of photos in Deposit photos! There is a photo for every occasion, and I like that they don't have that cheesy 'stock photo' feel.

itunes

iTunes is the Apple media player and a portal for accessing Podcasts.

Why do we use it?

SEJ uses iTunes to share our Marketing Nerds podcast and also host reviews. It is easy to use and popular with tech and marketing folks, so it works well for us.

citrix

GoToCitrix is a meeting and webinar platform. It allows people to meet, share screens, video chat, and even host webinars.

Why do we use it?

We use GoTo to host our webinars and most of our team meetings. It is intuitive and easy to use. As a remote team, video chatting and screen sharing are vital to our collaboration and GoTo helps us get work done.

slideshare

Slideshare allows users the ability to upload and share publicly or privately PowerPoint presentations, Word documents and Adobe PDF Portfolios.

Why do we use it?

SEJ uploads webinar presentations, and SEJ Summit speaker presentations to Slideshare. It is a good reference point to our readers, webinar and SEJ Summit attendees.

goodreads

Goodreads allows readers to read reviews, track books they have read, and store book titles they want to read.

Why do we use it?

We use GoodReads to track our SEJ Book Club and interact with fans. It is a great way to discover new books in the marketing and business genre.

Jessica Cromwell
Director, Sales & Events
Sales

SEJ connects brands to the search marketing community. Find out what tools we use to fuel our business and keep both our readers and trade partners happy.

aweber

Aweber is an opt-in email marketing service. It offers permission-only email marketing solutions, sign up forms, and autoresponder software to subscribers helping businesses communicate more effectively and profitably with prospects and customers.

Why do we use it?

We use Aweber to communicate with our readers about industry news, popular posts on our site, updates about our SEJ Summit conference series, and to share special offerings from our partners. We prefer to use Aweber as our email marketing software because of its opt-in functionality which helps to keep us out of spam folders as well as the ability to create a segment of subscribers based on the geographic data that we collect based on subscribers' IP address.

adobe

Adobe EchoSign is a virtual e-signature software that takes the place of retrieving handwritten signatures for just a few clicks. It is compliant with the federal E-SIGN Act, therefore, legally equivalent to pen-and-paper under federal U.S. and state laws.

Why do we use it?

We use Adobe EchoSign to execute sales contracts and other documents that might require signature. It makes executing a contract efficient, trackable, and easy to control. Plus, it's great for the planet because you're not wasting any paper.

zapier

Zapier is a web automation tool that allows you to connect the apps your company regularly uses to automate tasks and save time.

Why do we use it?

We use Zapier to connect applications and automate workflows for more efficient processes. It saves our team time on tedious tasks such as transferring registration info from our GoToWebinar account to our newsletter list in Aweber, as well as automatically extracting data from multiple software platforms into consolidated reports.

Vahan Petrosyan
Lead Developer
Tech

The news and information SEJ provides wouldn’t be possible without an efficient and reliable technical backbone. View the many technical tools and plug-ins we use to ensure our online machinery is functioning smoothly.

presslabs

Presslabs specializes in WordPress hosting dedicated to
publishers with high volume traffic.

Why do we use it?

The fastest WordPress hosting we ever have used.
No other hostings were able to provide us with response times under 200msec.

yoast

Improve your WordPress SEO using the Yoast SEO plugin! It analyzes your content and provides recommendations on how you can better optimize it. It also comes with other functionalities such as XML Sitemaps, .htaccess, robots.txt files, and more.

Why do we use it?

The most advanced plugin for managing all kinds of settings and controlling blog SEO.

crazyegg

The official Crazyegg.com heatmap tracking plugin for WordPress.

Why do we use it?

We use Crazyegg to find areas
of our site layout that have the highest user activity. It helps us to optimize our layout.

shortpixel

ShortPixel Image Optimizer optimizes images and PDFs published on your site by instantly processing new file uploads.

Why do we use it?

The only plugin we have tried for optimizing images that Google didn't complain about image sizes. There are many on the market, but this one optimizes in a Google-compliant way.

bitly

WP Bit.ly auto-generates shortlinks for all your WordPress posts and pages using the Bit.ly link shortener service.

Why do we use it?

We integrate bitly with WordPress. Whenever a post is published, it automatically creates a shortlink.

YARPP

Display a list of related posts on your site using the Yet Another Related Posts plugin. On the front end, it introduces relevant content to your readers.

Why do we use it?

Awesome plugin for displaying related posts. It is developer-friendly which provides flexible template system for customizing how related posts look.

linkpatrolwp

LinkPatrol is a WordPress plugin that cleans up your outgoing link profile. It controls the links on your website and it’s the easiest way to keep track of, review, and clean up links in your posts and pages. It also helps protect your site from spammy links, keeping your site healthy.

Why do we use it?

This plugin helps to monitor all our blog links and helps to avoid getting hit with Google penalties.

contactform7

Contact Form 7 can manage multiple web forms that are customizable using a simple markup code. The plugin supports Ajax-powered submission forms, CAPTCHA, and Akismet spam filtering

Why do we use it?

Great free plugin that provides very easy management of contact forms. It also has flexible action hooks and is developer friendly.

buysellads

This official BuySellAds.com WordPress plugin allows you to insert BSA codes, including widgets and RSS/mobile advertisements, on your site.

Why do we use it?

The BuySellAds WordPress plugin helps to integrate our site with BSA easily.

simple-pull-quote

Simple Pull Quote adds an easy-to-use “Pull Quote” button to both the HTML and TinyMCE editors of your WordPress plugin. Pull quotes are quotes taken from the main post and presented in a distinctive font to catch reader’s attention.

Why do we use it?

Simple Pull Quote helps editors to insert quotes in post easily.

Google-Analytics-Dashboard-By-Analytify

This dashboard presents the statistics in a beautiful way under the WordPress Posts/Pages at front end, backend, and in its own Dashboard.

Why do we use it?

We use its libraries for connecting to GA API and doing queries for our custom needs.

Caitlin Rulien
Social Producer
Social

Connecting to our followers and keeping them updated on the newest SEO and digital marketing news is our main priority on social media. From generating leads to boosting SEJ’s content, these social media tools and services enable us to engage, promote, track results, and stay organized.

buffer

Set schedules, queue posts, check analytics, and more—Buffer is the end-all, be-all of social media scheduling.

Why do we use it?

Love it! There is no way I’d be able to work with the large amounts of content we have here at SEJ without this tool.

crowdbooster

Crowdbooster takes a look at the analytics from our posts on Facebook and Twitter. Crowdbooster’s charting function gives you a great look at growth and easy-to-comprehend pictures of post performance.

Why do we use it?

Crowdbooster is where we get our high-level looks at social. We use this to track our best-performing posts on Twitter and Facebook.

Kelsey Jones
Executive Editor
Others

SEJ’s dynamic business set-up and process flows wouldn’t be complete without ancillary support from these tools and services.

expensify

Expensify is an expense report creation and management tool.

Why do we use it?

SEJ uses Expensify to manage our expense reports for our team members. The app makes it super easy to use on the go, you can add an expense and upload a picture in seconds. Love that I don't have to spend hours sorting receipts when I get home from a work trip.

podio

Podio is a task management tool, which is vital for SEJ as we are a completely remote team.

Why do we use it?

Since all our team members are remote, staying organized and connected is vital. Podio allows us to create projects, track the progress, and assign tasks.

semrush

SEMrush is a competitive intelligence suite for online marketing, from SEO and PPC to social media and video advertising research.

Why do we use it?

We use SEMrush to check SEJ's health
and track web optimization progress.

surveymonkey

Survey Monkey is a survey and questionnaire hosting tool. It allows you to easily poll people and sort the results.

Why do we use it?

Anytime we do a survey, we use Survey Monkey - including for our annual State of Digital Marketing report. The software makes it simple to create, share, and analyze answers.

SMS Text