Putting aside all recent arguments and gossip as per privacy issues (yep, nothing is probably totally free and Google Analytics should be using its (your?) data in some way), I should confess, I love the tool and use it.

I’ve been compiling the list of advanced Google Analytics tips that open up plenty of possibilities to track and evaluate. Today I am sharing the list and expect you to share yours too!

Note: I haven’t tried all of these tricks with the new Google Analytics code yet, so if there are any problems with any of them, please report.


<script type=”text/javascript”>pageTracker._setVar(‘Marketing/PR’);</script>

Google Analytics help page gives the following examples of the option usage:

  1. Track visitors that landed on a particular page;
  2. Track visitors that clicked a particular link;
  3. Track visitors according to their form selection.

<a href=”http://www.example.com” onClick=”javascript: pageTracker._trackPageview(‘/outgoing/example.com’);”>

on(release) {
getURL(“javascript: pageTracker._trackPageview


<a href=”http://www.example.com/files/map.pdf” onClick=”javascript: pageTracker._trackPageview(‘/downloads/map’); “>

<a href=”mailto:[email address]”onClick=”javascript:urchinTracker(‘/mailto/jerry’);”>[email address]</a>