Spelling Errors: Advanced SEO Techniques
With certain sites in certain industries it can cut into your credibility to have lots of misspellings.
Although I hate to admit it, one of the biggest things holding back my credibility is spelling errors. Some people just can’t take a misspelling fool seriously. Others empathise with my skills and type misspelled queries into their engine of choice.
Matt Cutts recently said that using correct spelling is good for SEO. This couldn’t be any further from the truth for most boring hollow shallow lead generation / affiliate marketing / contextual ad websites (aka: 99% of the web).
Misspellings probably occur in somewhere around 10% of search queries. Across the board misspelled terms are probably less than 10% as competitive as the correct spelled counterparts. Sure some people will opt to use the search engine spell correction tools, but many do not.
While some misspellings cost me links and credibility, others earned me thousands of dollars.
Truth be told, I was financially screwed when I made those thousands of dollars off of one particular spelling error that comes to mind. Had I not been a bad speller I may have been bankrupt (and I would have neve typed this post).
Not all your sites have to be associated with your name, and I am not ashamed to profit from being a naturally craptastic speller. Is your good spelling holding back your earning potential?
Aaron Wall, Search Marketing / SEO Coverage and Rants – Aaron Wall is one of the most vocal search engine marketers in the business and he has channeled his thoughts and expertise into his widely popular eBook, SEObook.