Social Media Demographics [Infographic]

SMS Text just sent us a really interesting infographic called “A Case Study in Social Media Demographics”. I know you all see a lot of IGs, but this one has some different information to consider such as:

  • Gender
  • Age
  • Education
  • Household Income

There is data for Facebook, Twitter, Google+, Pinterest, Linkedin, Reddit and digg. So take a peak and keep the info in mind when you are creating your social media strategies for various demographics.

Click image to expand size.

Melissa Fach

Melissa Fach

Melissa is the owner of SEO Aware, LLC. She is a consultant and trainer helping companies make the most of their content marketing and SEO. She specializes is the Psychology behind blogging and content marketing. Melissa is also an associate on the Community team at Moz, an associate and writer at CopyPress and an editor at Authority Labs. She is a self-proclaimed Star Wars and Internet geek and volunteers with big cats at
Melissa Fach

Latest posts by Melissa Fach (see all)

Get the latest news from Search Engine Journal!
We value your privacy! See our policy here.
  • James

    As a web marketing person I really enjoy stats. I really enjoy the way the information is presented above. I was showing this graphic to my staff and it made it so much easier to explain. Very nice.

    Thanks for the contribution

  • Dexter @ Garious

    I came up with some realizations after seeing this infographic…

    1. Facebook is most hated social network yet it is still on top and the largest.
    2. Pinterest is (one of) the fastest growing social media site considering the fact that it is still in an invite phase.
    3. Google may not topple Facebook, but it seems that they are getting it now how to become “social” with G+.

    Thanks for sharing this, Melissa.

  • David Skul

    Ok, so what is he deal with Pinterest. Is it like some exclusive deal or what? If so will someone please invite me already. 🙂

    David Skul