Looking for link building opportunities requires creativity and a basic understanding of both marketing and psychology. You need to understand the behavior of your potential linkers and develop email pitches designed specifically for them.
Your search for link building opportunities should consider the following:
- Relevancy. Closely related blogs are gold mines, as they not only provide links, but potentially access to clients/customers your brand is targeting.
- Obtainability. Can you get a link from the page? Do they list content or resources similar to yours?
- Capacity. Does your site have enough resources to get a link from the page/domain?
Understanding these three important considerations will prevent you from wasting time by reaching out to irrelevant domains. A quick evaluation of the relevancy, obtainability, and capacity of your brand to get links can lead to an efficient link building campaign.
In this post, I’d like to share a few link building opportunities you can use for your blog or small business website.
Let’s get started.
These websites are one of the easiest marks for a link building campaign. The reason is pretty obvious – they are not competing with your brand for clients or customers.
How to Get Links From Non-Competitors’ Domains
- Create a thematic resource page that lists your non-competitors’ sites (e.g. the tools page if you’re a service company).
- Build relationships with team members of other brands. Solidify connections through expert interviews, roundups, and mutual partnerships both on and offline.
- Collaborate with content managers of other companies for a useful resource guide or any asset that is of interest to audiences of both parties.
- Include non-competitors’ content in your pitches to other potential linkers, and let your non-competitors know about links they acquire from your pitches.
- Share their content pieces on social platforms and email lists.
- Identify any broken links on their page and let them know. Mention your content as a replacement to the defunct link.
Authoritative domains are mostly owned by active influencers in your industry. They’ve built their own brands either through consistent publication of high quality content and through on and offline relationship building.
If you can tap into their interests/emotions, you’ll have the chance of earning links from their domains.
How to Find Key Influencers That are Also Potential Linkers
- Discover new and old influencers in your niche using Followerwonk. Filter by social authority and list influencers with the highest social authority in a spreadsheet. Check if they have personal blogs (must be niche-related) and if they link to related websites in the past.
- Do a Google search for top or best bloggers in your niche (e.g. best health insurance brokers). Remove bloggers who are not active in the blogging scene (look at their sites’ blogging frequency).
- Find active users in forums/Q&A boards and see who’re participating in the comment sections and/or threads. Influencers can be determined by the length and quality of their answers/comments.
- Identify experts on group and individual niche-specific interviews. Search for them using this query: “interview” X niche.
Once you identify active influencers, you can now start the conversation with them.
Organic links will become the by-products of solid partnerships with these influencers. You may want to check out this useful post on Cognitive SEO about building organic links with or without content.
Testimonials or review pages add credibility to a brand. They also enable brands to influence potential users or clients still in the decision-making phase.
People who testify about the brand’s offerings are also given exposure for their blogs through linked or unlinked mention of their websites.
You can leverage testimonial link building by going after highly authoritative brands with their own press/reviews/testimonials pages.
You can also reverse engineer those customers/users who are featured in the press/testimonial page. Toss their websites into your favorite link building tool and find where they got links from. You now have a solid list of websites to consider pursuing.
Publish an Industry-Related Checklist
Checklists are more enticing to read than long blog posts with no actionable tips. The main reason is because a checklist pushes you more to take actions and get things done correctly.
You can take advantage of checklists in your niche especially if your competitors have not published this type of content yet.
If you see checklists published in your industry, evaluate them and see if you can outrank their content by adding more information, creating a better design, or re-formatting for a positive user experience.
After publishing it on your blog, start to execute an outreach campaign to interested consumers (those who’ve shared or linked to similar content or existing checklists from your competitors).
A job board is one example of brand assets that can continuously attract new visitors to your site (those who’re looking for professional jobs – i.e. freelancers/in-house workers).
It could also be a source of referred visits to your site when placed on different job sourcing and niche-relevant blogs/news sites.
Tips to Build Links Using Job Boards
- Create an awesome job page (we’re hiring page) to entice users to visit and share the page with their contacts.
- Discover forum, Q&A, and other community sites where you can submit your job board. Most of them require important details of the job (job description, location, company details, etc..), so you should already have a list of details before you prospect for links.
- Earn contextual links from top news sites that discuss topics like outsourcing, job hunting, and employee management.
- Build relationships with niche-related bloggers – particularly those whose blogs are targeted to working home topics.
- Get listed links from resource pages that curate community job boards and/or sites with hiring pages.
Link building for small businesses and blogs requires thorough research, creativity, and solid communication. As you practice small business link building, you’ll become more familiar with your brand’s resources and with your industry’s link environment. Over time, this will help increase earning links from relevant sites and blogs.