Online Identity Searching and Tracking Tools

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Reputation management is a too hot topic to be left out of discussion here, especially for your own names. If you love searching for your name (either out of vanity or for business purposes), you will enjoy playing with the following online identity searching and tracking tools:

1. Twitter Search (previously known as Summize) searches for your name mentions at Twitter. To track your reputation there you can either subscribe via feed or get email updates through the service called TweetBeep.

2. Twing lets you find out what people say about you throughout forums and discussion boards. You can choose to search forum posts or topics there.

3. Blog search engines:

Google Blog Search : play with Google Blog Search sorting options (“sort by relevance | date) and advanced searching options (inpostauthor:”Author Name“, inblogtitle:name)

Technorati allows for several search parameters worth experimenting with: search for exact match, restrict your search to tags or the entire search, set “authority” preferences (some, any, a little or a lot of). After you found the best combination of search parameters, subscribe via feed to track your (brand) name mentions regularly.

BlogPulse also offers a few interesting search options for you to track your online identity properly. You can set start and end date, sort by date or relevance and use boolean operators (AND, OR, NOT) to add/ exclude additional words. The trend graph also looks impressive giving you the graphical representation of your (brand) name popularity and letting you compare it with your competitors:

Blogpulse - trend graph

Bloglines searches for your (brand) name in blog posts, feeds, and citations, and it also allows to subscribe to any search to track updates regularly.

4. Omgili : if you are passionate about graphs, you can try this service that illustrates your brand buzz and also compares it to your competitors’ brands.

Omgili buzz graph

5. Google Search (the last but certainly not the least 😉 ) : by taking advantage of “date range” advanced search option, you will be surprised to see how awesomely well this search can work. Be sure to search for (and also to subscribe via Google alerts) all possible variations of your (domain/ brand/ company) name in order not to miss anything: [domain name], [“domain name”], [domainname], [], [your name], [“your name”], [yourname], etc.

Ann Smarty

Ann Smarty

Brand amd Community Manager at Internet Marketing Ninjas
Ann Smarty is the blogger and community manager at Internet Marketing Ninjas. Ann's expertise in blogging and tools serve as a base for her writing,... Read Full Bio
Ann Smarty
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  • SEO Blog

    A few years later there will be no privacy. You can find a man at the otherside of the world with a few clicks. Does the man has information about someone searching for him? No. What kind of a world is this?

  • Matt

    Thanks, this is a great list of tools. Another one I’ve used a couple of times is Serph. – it can be used to track ‘buzz’ on a person, business name, product etc…

  • Eric Paul

    Ann, Fantastic Job to search Online Identities of your related firms, this can help you lots of things.

    @Matt, SERPH’ve got very good features , i checked and its useful.


  • Mike

    Thank you for the info. I actually use Omgili for more than only buzz graphs, it is an excellent and comprehensive tools to find what people are saying about brands, companies and ideas.

  • Mark from Just Accountants

    I’d never heard of Twing before, but that’s a really useful tool in the reputation management arsenal, although when I clicked the ‘how to use Twing’ link, the page was empty!

  • izmir evden eve

    thank you for sharing

  • SEO Canada

    Great post Ann, I’ll definitely bookmark it. Definitely a few new ways to use old tools listed here. Cheers.

  • Brian

    On the flip side, there are ways to become “web dead” when enough is enough.

    Check out this post on how to do it:

  • Jacob from JobMob

    Thanks for these sites, Amy. I wasn’t familiar with the Twitter ones. The others mentioned here in the comments are also useful.

    Brian- good link

  • Jacob from JobMob

    Thanks to some of the tips in the article above, I just posted 150+ Resources and Tips To Help Manage Your Reputation Online.