Dan Siroker, who the analytics team for the Barack Obama presidential campaign and worked as the Deputy Director of New Media on the presidential transition team, will be a keynote speaker at Search Engine Strategies (SES) Chicago 2009 at the Chicago Hilton speaking on how the Obama campaign used data to win the presidential election. If anything, this keynote announcement has me thinking of packing my coat and hat for a wintery week in Chicago!
“SES Chicago is, of course, in the President’s hometown, so I’m really looking forward to sharing the lessons my team and I learned during the Obama campaign and how these practices can be applied to any data-driven decision,” said Siroker. “Whether you’re a developer, designer or marketer, if you’re building a product or selling an idea, you can use data to do it better.”
“Dan’s team was instrumental in securing almost 70 million votes last November, so he certainly has a compelling story to tell SES Chicago attendees,” said Matt McGowan, Vice President and Publisher for Incisive Media’s Interactive Marketing Group, including Search Engine Strategies, Search Engine Watch and the ClickZ Network. “This is a significant case study with implications for SEO and PPC practitioners, told by someone who was on the front lines.”
SES Chicago, held December 7-11, will offer presentations, panels and networking events for marketing professionals working in the search engine optimization (SEO) and pay-per-click (PPC) arenas. SES Chicago is organized and programmed by the SES Advisory Board and Search Engine Watch, the leading authority on search engine marketing. Marketers can register for the conference at a discounted rate through September 25.