I will be doing several reviews of a newly launched SEO software RankSense by Hamlet Batista. To make the most of my reviews I encourage you to download a free trial version and test the options I’ll be describing. That’s very easy: just download the tool and it will guide you through the whole installation process.
Besides making the SEO process much easier by automating and semi-automating it, the software gives you an idea of how this analysis should be properly performed. Today I will be looking into the keyword and competitive research tasks because this is something I’ve been continuously posting on recently.
RankSense performs exhaustive step-by-step analysis starting from keyword selection task:
With it you have three options to choose from (or to combine):
- keyword selection based on your own content;
- keyword selection based on your competitor’s content;
- keyword selection based on a core term;
- keywords selection based on your site current rankings.
What’s more you can also edit advanced options to give more weight either to a term search volume or to its competition volume.
After that comes thorough keywords analysis that includes estimated traffic and competition evaluation.
Once you are ready with your refined keyword list, you can to move onto detailed competition analysis for each of the selected terms:
The software finds your competitors and instantly shows their important characteristics: age, traffic, PageRank/importance, etc for you to choose the most interesting sites for further competitor’s on-site SEO analysis:
This task provides you with the following essential information (for all page elements: text, page URL, page title and meta tags):
- a competitor’s page keyword density;
- a competitor’s page keyword prominence (keyword appearance at the top of the page);
- a competitor’s page keyword weight (keyword bolded, in the heading, etc).
As far as you can see, tons of unique valuable solutions to make your life easier – all in one tool. So go ahead and test it yourself. Also please let me know which features you would like me to describe in more detail next time.