[Infographic] Google’s 200 Ranking Factors

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There’s no doubt that Google’s algorithm is more complex — and volatile — than ever. The days where SEO was all about meta tags and backlinks is long gone. Google now uses at least 200 ranking factors in their algorithm, including social signals, user-interaction signals, and trust.

If you’d like a bird’s eye view of these factors, then this infographic by Entrepreneur.com and Backlinko may give you some much needed perspective. The piece covers all of the known 200 ranking signals that Google uses to rank sites and pages. However, it’s important to note that many of these aren’t proven or official ranking signals.

Either way, I’m sure you’ll learn something new (even if you’re an industry veteran).

Having said that, enjoy this excellent infographic. 🙂

[Infographic] Google's 200 Ranking Factors

Which ones will you implement into your business? Did I leave any out that you feel like should be included?


Brian Dean
Brian Dean is the link building rock star behind Backlinko, a site that helps SEOs build powerful backlinks to their sites. When he's not building... Read Full Bio
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  • Pedro

    thank you for the awesome summary and presentation. It looks like the baxklinks from high PR sites are still the top1 factor to consider. What do you think?

    • Sahil

      Thanks a lot for this great resource, this would be of great help to the beginners in SEO and to the seasoned campaigners. A must bookmark resource!

  • Chowdhury Zafar Hossain Zafi

    That’s great collection in infographic, will work as a WordBook for SEO graduation.

    Thank you very much Brian Dean

  • davidjohn

    Excellent infographics which includes the collection of google’s ranking factors. This information is very useful to optimize our websites better and to stay quality ever and shows how important is, to avoid black hat techniques in seo.

  • Swayam Das

    Dear Brian, in just 1 word – “awesome” 🙂 Really this is soo cool 🙂 Thanks a ton!

  • Prem Nath

    Really Awesome Stuff Ever !

  • Jun Mallorca

    Great infographic! You did a great job in summarizing all these ranking factors.

  • Madan Gehlot

    Thanks Brian , A very usery useful infographics for seo lovers.

  • Rohit

    Excellent ..


    What a great infographic. Thanks Brian. The only thing is , can you put it in some printable form so when we discuss the challenge of getting on the first page of Google with our clients, we can show them the difficulty
    related to Google’s algorithm. When I explain the difficulty now, and that only ten websites can be on the first page of the SERP in the organic listings, they look at me and say “that’s what I’m paying you for”. A little sympathy
    please? A printable form. Thanks.

    Yours Truly

    • Brian Dean

      You can try printing this infographic. If you use a HQ printer it should work 😀

  • Desai Bhavesh

    Excellent!!! At lest some body decoded mystery of google 200 factors. Relly hard work.
    Next is what is weightage of each factors?
    Wish you all the best to find the same.

  • Sandeep

    Thanks for the guideline. These must be helpful how to rank website.

  • Modi

    That is just great! Awesome research and analytical process you have mentioned here. It will surely help so many small scale business to get back in ranking. Have seen that so many websites been hit by Penguin because of low quality links back to their own websites. Because of that if you are going to create many new high Page Rank and domain authority links it will not at all going to impact on ranking. You have to remove all low quality links first manually or by using Google disavow tool. After that process you have to wait for a some time and check back in Backlink profile related low quality links. Start work on Infographic, Bloggers Outreach and Guest Posting to increase Authority of your website.

  • Radha Sharma

    Wow! Thumbs up to the person who created this list. Although it’s hard to remember these 200 ranking factors :-/
    But , still a great job!

  • Kyo Hung

    Thanks Brian, this si a great job!

  • Tina

    Great summary…your efforts and sharing is appreciated!

  • Bob

    Am I the only one that can’t see anything?

    • John Rampton

      Might take a while to load, it’s pretty large!

  • Peggy Bender

    Nicely done and much appreciated. Such good information as we move forward in creating content.

  • Victor Pan

    The Google Dance is being used in the wrong context here. It’s an old phenomenon when index updates/data refreshes would shake up the rankings since back then it was done like once a month.

    The rank-modifying spam identification patent is something totally different from the Google Dance – I thought I’d just point it out. Still, an impressive infographic.

  • harshit

    Great info .infographic is amazing

  • Duran Drake

    HI, Brain,

    Its nice representation can you siggest me how Brading can be done with Infographics and further on it can be conevrted into visits. Does infographics helps do Branding for the company rather than an informative represntation?

    • Brian Dean

      The branding comes from when people see your logo on the infographic. It helps generate mind share (and many of the people that see your logo will head over to your site).

  • Duran Drake

    Thanks You Brian ,

    Thanks For the explantaion.

  • Puneet

    Wouldn’t the backlinks inside the iframe be of no value link wise?

  • Joshua Harris

    Am I the only one seeing the same paragraph for “SSL Certificate” and “Duplicate Content On-Site” ?