Highlight Your Brand Name in Google Reader Search Results

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If you care about your (personal) brand and online reputation, you are likely to have followed the required steps to create your master reputation management RSS feed (you can do that with FeedKiller, Xfruits or Yahoo! Pipes). And if you love some free Google services as much as I do, you are most likely to be using Google Reader to track new items in your brand-name-tracking feed.

Google Reader has it all: unlimited time to store your feeds (which makes it a great Twitter updates archiving tools), great search feature and user-friendly interface.

And there’s one cool userscript that makes Google Reader even better!

Google Reader Filter is a nice tool that highlights Google Reader feed items by a keyword (works similar to these userscripts that highlight search results but can only support one color + multiple keywords).

I have tested the script on Firefox 4 + Greasemonkey but it should work in other browsers as well. This userscript only works with Google Reader’s list view and not expanded view.

Once you have the userscript installed, click its black button in the upper-right corner and set your keywords:

Highlight keywords in Google Reader

After that the feed items containing your keyword will be highlighted in “Explore” section (which will make it easier for you to spot most important feed entries):

Google Reader highlight keyword

As well as any feed folder view:

Highlight keyword Google Reader

And even search results:

Highlight Google Reader


Ann Smarty
Ann Smarty is the blogger and community manager at Internet Marketing Ninjas. Ann's expertise in blogging and tools serve as a base for her writing, tutorials and her guest blogging project, MyBlogGuest.com.
Ann Smarty
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  • http://www.brickmarketing.com/ Nick Stamoulis

    You’ve got to keep an eye on your online brand reputation! Google has all kinds of great tools to help you do just that. I’m a big fan of Google Alerts as well.

  • http://www.zippycart.com Zippy Cart

    Agreed – it’s important to manage the message that surrounds your brand. It’s who and what you are.

  • Joddie McClain

    What a great article. This is definitely a way to keep track of and manage your personal brand.

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    This is a cool tip.

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    This is really interesting, would like to follow this

  • http://profiles.google.com/zacharirayenz Zachari rayenz

    This really best for your brand’s reputation, and I read this all it really help in business.
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