Advertisement
  1. SEJ
  2.  ⋅ 
  3. News

The Most Googled Halloween Costumes of 2017: Wonder Woman, Clowns & Unicorns

The Most Googled Halloween Costumes of 2017: Wonder Woman, Clowns & Unicorns

Google has revealed the top Halloween costume trends for 2017, and they may be different from what you’re expecting.

Marketers should take note of these trending search terms if they can help search marketing campaigns in any way.

Here are the top searched for Halloween costumes in the U.S.:

  • Wonder Woman
  • Harley Quinn
  • Clown
  • Unicorn
  • Rabbit
  • Witch
  • Mouse
  • Pirate
  • Zombie
  • Dinosaur

I’m not about to list them here, but if you use Google’s Frightgeist tool you can view a list of the top 100 costumes.

The Most Googled Halloween Costumes of 2017: Wonder Woman, Clowns & Unicorns

Using the same tool you can also click on a costume to view more details such as why it’s trending, its popularity, where it’s being most searched for, and so on.

All together, film characters count for a fifth of costume searches, animals account for 12%, and comic book characters account for 11%i

ADVERTISEMENT
SEJ STAFF

Matt G. Southern

Senior News Writer at Search Engine Journal

Matt G. Southern, Senior News Writer, has been with Search Engine Journal since 2013. With a bachelor’s degree in communications, ...

Subscribe to SEJ

Get our daily newsletter from SEJ's Founder Loren Baker about the latest news in the industry!

Topic(s) of Interest*
By clicking the "SUBSCRIBE" button, I agree and accept the content agreement and privacy policy of Search Engine Journal.
Ebook
ADVERTISEMENT
Advertisement
Read the Next Article
Read the Next