Google’s Mobile Friendly Algorithm to Have Greater Impact than Panda or Penguin

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Google’s Mobile Friendly Algorithm to Have Greater Impact than Panda or Penguin

As Mobilegeddon approaches this Tuesday, April 21st, it’s important to remind everyone about the enormity of this update.

Consider how many websites were affected the the Panda algorithm rolled out (12% of search queries) , and then again when Google released its Penguin algorithm update (3.1% of search queries).

With that in mind, you can better put Google’s mobile friendly algorithm into perspective because it will affect more sites than either of those two algorithm updates.

This was confirmed at SMX Munich this year when Zineb Ait Bahajji of Google’s Webmaster Trends team stated that the mobile friendly algorithm will have a greater impact than Panda or Penguin.

There was no estimate given as to what percentage of search queries might be impacted in total, but it wouldn’t be unreasonable to predict, given this information, that over 12% of mobile search queries will be impacted.

This update is going to drastically affect how search results are presented on mobile devices, which will then have a similar affect on how users browse, shop, and spend their time online on their smartphone.

Here’s some more information about what exactly the update will and will not affect.

Are you prepared for Mobilegeddon? To be sure, see our comprehensive guide on getting your small business ready for Google’s mobile friendly update.

Matt Southern
Matt Southern has been the lead news writer at Search Engine Journal since 2013. His passion for helping people in all aspects of online marketing... Read Full Bio
Matt Southern
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