Google’s Mobile Friendly Algorithm to Have Greater Impact than Panda or Penguin

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As Mobilegeddon approaches this Tuesday, April 21st, it’s important to remind everyone about the enormity of this update.

Consider how many websites were affected the the Panda algorithm rolled out (12% of search queries) , and then again when Google released its Penguin algorithm update (3.1% of search queries).

With that in mind, you can better put Google’s mobile friendly algorithm into perspective because it will affect more sites than either of those two algorithm updates.

This was confirmed at SMX Munich this year when Zineb Ait Bahajji of Google’s Webmaster Trends team stated that the mobile friendly algorithm will have a greater impact than Panda or Penguin.

There was no estimate given as to what percentage of search queries might be impacted in total, but it wouldn’t be unreasonable to predict, given this information, that over 12% of mobile search queries will be impacted.

This update is going to drastically affect how search results are presented on mobile devices, which will then have a similar affect on how users browse, shop, and spend their time online on their smartphone.

Here’s some more information about what exactly the update will and will not affect.

Are you prepared for Mobilegeddon? To be sure, see our comprehensive guide on getting your small business ready for Google’s mobile friendly update.

Matt Southern
Matt Southern is the lead news writer at Search Engine Journal. His passion for helping people in all aspects of online marketing flows through in... Read Full Bio
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  • Basically, being mobile friendly will help your site more than not being spam will. Kind of obvious when you put it like that.

  • I have also blogged about it a couple of days ago. But I still feel the quote might have been taken a bit out of context. I personally would tend to believe that the April 21 update’s impact would be larger than that of Panda, Penguin and Hummingbird updates only in terms of “mobile search queries”. I am still highly doubtful that the update would be larger than Panda or Penguin update “as a whole” when you combine overall search queries including both PC and mobile queries.

  • I find still the same result in desktop as in mobile device for my realm. I don’t think Google will leave quality content parameter. So far my sites are not influenced with Google Algorithm changes. But thank for this warning anyway.

  • Need to be alert for it, may be it will be affected or not?

  • Norton Loomer

    It might affect more search queries, but it won’t have as much impact on any single website as Panda or Penguin. In other words, not having a mobile-friendly site might bump you back a little. It isn’t going to knock you back 20 pages like Panda or Penguin might have.

  • Just carried out a search on my mobile across 20 keyword phrases and on average 6 out of 10 websites would be mobile friendly in Ireland, some of the keywords I used were plumbers – roofers – solicitors – florist – etc,

    The 4 out of 10 local businesses are going to get a huge shock tomorrow.

  • It didn’t change anything for my website.

  • We went to extreme lengths and cost to get our site, completing the task 2 weeks ago. We made sure to complete it early to allow time for indexing. So far I have seen no changes in rankings and some of our non-mobile competitor sites still are ranking on the first page of Google’s mobile search results. I feel like we may have been had. While it is a good thing for everyone to become mobile friendly, I think Google may have misled us as to how it will impact search results. Any thoughts?

  • Gabe Gayhart

    You can swap out the fear imposing Atom Bomb image now for an image of a pebble. Can we call this Algo… Pebble? C’mon…Penguin, Panda, Pigeon and now … Pebble.

  • I don’t think it will be big that Panda and Penguin because this is only about the responsive design to get the local search and sales.

  • Large brand will be not impacted, if a large brand has not gone mobile friendly and a searcher is looking for them in Google’s mobile results, Google will still likely rank that brand in the first position even if the page is not mobile friendly. Ultimately, relevancy is more important and it outweighs this mobile algorithm.

  • eric hewston

    It’s over a month now since the Google Mobilegeddon and the fallout hasn’t been that extreme for alot of my clients here in Dublin, maybe in the months to come they will see the impact of not updating their website to mobile friendly