1. SEJ
  2.  ⋅ 
  3. SEO

Google Rolls Out New ‘Web’ Filter For Search Results

Google introduces new "Web" filter for simplified, text-only search results.

  • Google added a new "Web" filter to show only text-based webpage links.
  • The filter caters to searchers who prefer stripped-down, simplistic search results.
  • It's a throwback to the early days of search with just website links.
Google logo inside the Google Indonesia office in Jakarta

Google is introducing a filter that allows you to view only text-based webpages in search results.

The “Web” filter, rolling out globally over the next two days, addresses demand from searchers who prefer a stripped-down, simplified view of search results.

Danny Sullivan, Google’s Search Liaison, states in an announcement:

“We’ve added this after hearing from some that there are times when they’d prefer to just see links to web pages in their search results, such as if they’re looking for longer-form text documents, using a device with limited internet access, or those who just prefer text-based results shown separately from search features.”

The new functionality is a throwback to when search results were more straightforward. Now, they often combine rich media like images, videos, and shopping ads alongside the traditional list of web links.

How It Works

On mobile devices, the “Web” filter will be displayed alongside other filter options like “Images” and “News.”

Screenshot from:, May 2024.

If Google’s systems don’t automatically surface it based on the search query, desktop users may need to select “More” to access it.

Screenshot from:, May 2024.

More About Google Search Filters

Google’s search filters allow you to narrow results by type. The options displayed are dynamically generated based on your search query and what Google’s systems determine could be most relevant.

The “All Filters” option provides access to filters that are not shown automatically.

Alongside filters, Google also displays “Topics” – suggested related terms that can further refine or expand a user’s original query into new areas of exploration.

For more about Google’s search filters, see its official help page.

Featured Image: egaranugrah/Shutterstock

Category News SEO
SEJ STAFF Matt G. Southern Senior News Writer at Search Engine Journal

Matt G. Southern, Senior News Writer, has been with Search Engine Journal since 2013. With a bachelor’s degree in communications, ...

Google Rolls Out New ‘Web’ Filter For Search Results

Subscribe To Our Newsletter.

Conquer your day with daily search marketing news.