July’s latest global search market study has been released by comScore, and just like previous months’ results, Google still leads the pack followed by Yahoo, Chinese search engine Baidu and Microsoft. Overall global search market also registered a big increase – 113 billion searches were conducted in July 2009 which is a 41% leap from the same month last year.
Expectedly, Google Sites got the biggest global market share with 76.7 billion searches conducted on all its sites. Yahoo follows at a distant second with 8.9 billion searches. While Chinese search engine Baidu is at third place with 8 billion searches and Microsoft with with only 3.3 billion searches.
Almost all of the top search properties worldwide have experienced considerable growth in their search query volume. Again, of the top three major U.S. search engine, Google leads the pack with 58% change followed by Microsoft with 41% change. Yahoo hardly grows with only 8% change.
Now that is the interesting part of this comScore study. Microsoft’s total search query volume worldwide may not be as big as Yahoo or Google but the percented change might be telling us something. Worldwide users may also be testing out Microsoft’s Bing, or Microsoft’s marketing strategy may be starting to get worldwide attention.
It’s still a long way to go before Bing reaches Yahoo’s point mark. But if it will be able to sustain its growth rate, it might actually reach that point sooner than we can think,