Instagram is a continuously growing platform. Now with 600 million users, the social media network constantly adds new features to keep users on their toes, including Stories and live video, and even ads and insights for businesses.

As a brand or business, it’s important to take advantage of Instagram’s growth and use it to reach your audience and create an engaged community. But if you’re struggling to get started or need inspiration to boost your efforts, then we’ve got a webinar recap for you!

SEJ Executive Editor Kelsey Jones joined SEJ ThinkTank on March 8th to discuss how businesses or brands can gain more engagement on Instagram. She shared best practices for Instagram and presented real examples to draw inspiration from to grow your online presence on the social media platform. Here is a recap of the webinar she gave, including a video recording and her slides.

Key Takeaways on Getting More Engagement on Instagram


During the webinar, Kelsey gave a 40-minute presentation then took questions live from the audience. To get the most out of her presentation, I highly recommend watching the full video.

Here are a few takeaways:

Resources From Kelsey’s Webinar

Watch the Full Video


Watch the Video Recap

View Kelsey’s Slides

Join Us for Our Next Webinar!

Join our next Best of SEJ Summit webinar on Wednesday, October 24 at 2:00  PM Eastern as Google’s Gary Illyes shares actionable insights on how to boost your images’ visibility on Google Images considerably.