How to Advertise on Facebook: A Beginner’s Guide

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How to Advertise on Facebook: A Beginner’s Guide


Advertising on Facebook is a powerful way to reach people interested in your product or service.

👍 Done right, running Facebook Ads can drive leads, conversions, and ROI.

👎 Done wrong, it can lead to poor returns, wasted ad spend, and missed sales opportunities.

Want to know what makes a Facebook ad effective and how to set up your campaigns for success?

Search Engine’s Journal’s new ebook, How to Advertise on Facebook: A Beginner’s Guide, covers the basics you need to know when advertising on the world’s largest social network.

Read this Search Engine Journal ebook to learn:

  • How Facebook Ads work. The types of paid ads available and how to set up a campaign.
  • How to choose the right Facebook Ad objectives for your goals. When to use each objective and the bidding options available.
  • Effective ad targeting options. Powerful ways to target your audience and level up your campaigns.
  • Tips for optimizing your ad creatives. How to create image and video ads that make you stop scrolling and take a second look at a post.
  • How to set the budget for your Facebook Ad. Tips for optimizing your campaign’s daily or lifetime budget.
  • Why your Facebook Ads are not converting. Top reasons you’re not generating enough conversions and how to address them.
  • Remarketing strategies. How to leverage Facebook to reach people who have visited your website, app, store, or Facebook Page.
  • The top Facebook Ads features to know. Less-prevalent Facebook features that can make a difference for the right campaign.

Divided into eight easy-to-digest chapters, the guide is written by some of the smartest practitioners in the industry.

EXPERT AUTHORS INCLUDE: Amy Bishop, Anna Crowe, Tim Jensen, Kristopher Jones, Michelle Morgan, Andrea Taylor, and Susan Wenograd.

Whether you’re new to paid social, or just in need of a refresher, you’ll find this guide useful.

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