How to Engage and Persuade People Through Storytelling

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How to Engage and Persuade People Through Storytelling

Did you know that stories make up 65% of all conversations in our daily lives? Storytelling is so powerful that it’s been around for over 40,000 years.

So how can you use the art of storytelling to engage and persuade your website visitors? To teach you how you can leverage it, I’ve created an infographic that breaks down how you can use storytelling effectively.

Engaging and Persuading People Through Storytelling | SEJ

Click here to view an enlarged version of this infographic.


If you aren’t using storytelling in your business, you should reconsider it. I myself use it to bond with you, and it works better than anything else I’ve ever tried.

Just look at the Quick Sprout About page. I share my life story with you, and it’s helped us bond. If you don’t believe me, just scroll to the bottom of that page, and you’ll see thousands of comments.

So, when are you going to start using storytelling?


This post originally appeared on Quick Sprout, and is re-published with permission.

Neil Patel
Neil Patel is the co-founder of KISSmetrics, an analytics provider that helps companies make better business decisions. Neil also blogs about marketing and entrepreneurship at... Read Full Bio
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  • Jonathan Foster

    This is an amazing post, Neil.

    This is one of those things that has never really occurred to me, but upon reading the post it seems so blatantly obvious. Having science to back up the the face that stories are more engaging to users (duh right? You’d think I would’ve realized this) just makes it all the more compelling to use.

    I look forward to seeing how this tactic pans out in my own posts 🙂

    Great work, keep it up!

  • Abhishek Yadav

    Hello Neil,

    Great infographic and Neil you are the master of infographic in the world. 🙂

  • Judy Caroll

    Nice insight. Greatly appreciate it.

    Storytelling really takes the effort when put into marketing
    because of all the aspects that has to be taken in account.
    And I believe it is a challenge to incorporate a good story.

    I love the details that you have presented here in your blog.
    It certainly gives me a more in-depth point of view on how
    the people would react to any marketing strategy or online

    I’ll keep this in mind. Thanks a lot Neil.

  • Sherman Smith

    Hey Neil,

    Storytelling are a,way I warm up my audience. It gets them prepared on the big lesson and I believe its a great way for them to relate to me first as I bring them subtly to the lesson for them to relate to. I really liked the detail infograph and how you showed how each element can trigger something I the brain!

    Thanks for sharing! Have a good one!

  • Travis Wilkinson

    Such a great infographic!

    While telling a story around a campfire has always been a great way to engage people, I have always found writing a story to be incredibly difficult, especially in a business environment.

    Telling a story that speaks to a target audience, while not sounding like I’m selling a service or speaking to children, escapes me. Maybe I’ll just try to “tweak” how I write case studies.