Social Media
Learn the latest news and trends on the most popular social networks and how to reach and engage your audience with social media marketing best practices.
TikTok Responds To Allegations Of Unsecured User Data
TikTok CEO Shou Zi Chew denied allegations that China-based employees have access to sensitive user data. Google and Apple continue to offer TikTok.
How TikTok’s Search Algorithms Power Content Discovery
Create inspiring content to entertain well-defined audiences on TikTok. Here’s what you need to know when it comes to search algorithms on this popular platform.
5 Pro Tips To Improve Your B2B LinkedIn Marketing Campaigns
Conduct tests and understand the platform more so you can target professionals easily. Read up on these 5 useful B2B marketing tactics for LinkedIn.
A Guide To Social Media Algorithms & How They Work
Want to know how social networks determine which content makes it into users’ newsfeeds? Learn more about the top social network algorithms.
YouTube Disables Hidden Subscriber Counts
As part of a more significant effort to fight creator impersonation, YouTube has stopped allowing channels to hide the number of subscribers they have.
U.S. FCC Commissioner Requests Google & Apple To Ban TikTok
U.S. FCC commissioner responds to reports that China can access TikTok user data, requests Google & Apple remove TikTok from app stores.
TikTok Advertisers Can Now Set Custom Attribution Windows
Marketers running ads on TikTok can now optimize their campaigns with flexible attribution windows ranging from one day to 28 days.
TikTok Reveals Platform Strategy At Cannes
TikTok reveals plans to add shopping functionality, tackle safety challenges, and overcome the impact of iOS 14 privacy settings on social media advertising.
Now You Can Add Corrections To YouTube Videos After Publishing
A new feature for YouTube creators will make it possible to add corrections to videos after they go live.
TikTok Shopping 101: Everything You Need To Know
While TikTok continues to launch its in-app shopping experience in more countries, prepare yourself with these quick tips to maximize your success on TikTok Shop.
Instagram’s Main Feed Is Going Full Screen
Meta CEO Mark Zuckerberg announced that Instagram will soon begin testing a full screen redesign of its main feed.
Could TikTok Be A Search Engine? For Many Users, It Already Is
A new generation of web users is utilizing TikTok as a search engine. What does that mean for marketers and publishers?
TikTok To Show Who Viewed Your Posts
TikTok is in the process of adding viewer history to posts, according to a test that was spotted in the wild.
Facebook To Restructure Main Feed Around Video Content
Facebook plans to turn its main feed into a ‘discovery engine’ for video content, according to an internal memo sent to employees.
Research Reveals TikTok’s Impact On Consumers’ Purchase Journeys
TikTok shares the second installment of its Path-to-Purchase Report, a study showing TikTok’s impact on purchase journeys – from discovery to consideration to post-purchase evangelism.
LinkedIn Launching Free Tool For B2B Professionals
LinkedIn is launching a free tool called Business Manager that’s designed to simplify the marketing efforts of B2B professionals.
Meta Reportedly Developing Privacy-Friendly Ad Options
Meta, Facebook’s parent company, is reportedly in the process of developing a new type of ad that will rely on less user data for targeting.
6 Perfectly Preventable Ways Facebook Ads Tend To Go Wrong
Are your Facebook Ads campaigns in need of a facelift? Make sure you aren’t holding yourself back with these common mistakes.
How To Build A Facebook Ads Dashboard In Google Data Studio
Looking for more robust Facebook Ads reporting? Learn how to build a Google Data Studio dashboard with this step-by-step process.
Instagram Update Could Impact Reach For Some Accounts
Instagram is expanding on a feature that filters out ‘sensitive’ content, which has the potential to impact reach for some accounts.
Facebook Ad Tips For Your Shopify Store’s Paid Social Strategy
Reach a targeted and primed audience ready to purchase. In this guide, we break down how Shopify stores can take advantage of Facebook Ads.
11 Tips For Promoting Your Local Business On Instagram
In this guide, you’ll learn 11 tips that you can use on Instagram to reach a wider audience, promote your local business, and generate engagement.
Instagram Releases New Reels Features
Instagram adds new functionality to its short-form video format Reels, providing creators with new ways to engage with audiences.
Twitter To Roll Out Notifications For Search Terms
Twitter has been spotted working on a new feature that will allow users to subscribe to push notifications for specific search terms.
7 TikTok Stats Show Impact Of Combining Paid & Organic Content
TikTok shares new data showing how brands can benefit from adding more organic content to their marketing strategy if they primarily post paid ads.
LinkedIn Debunks Algorithm Myths In New Video Series
LinkedIn is debunking common myths about its how its algorithm works in a new series of videos rolling out over the next several weeks.
YouTube Analytics Now Separates Data By Video Type
YouTube is rolling out an update to analytics reports that will benefit content creators who make videos in different formats.
TikTok Brings Account Management To Third-Party Tools
TikTok now allows businesses to manage their accounts with third-party tools such as Hootsuite, Sprinklr, Sprout Social, and others.
California Bill Allows Parents To Sue For Child’s Social Media Addiction
Proposed California law would hold social media companies liable for harmful effects on minors.
Meta Brings Transparency To Electoral & Political Ads
Meta is making changes to its transparency for ads related to social issues, elections, and politics. Learn how this may impact future advertising efforts.