Get the latest news and actionable tips for using Instagram to boost your social media marketing strategy on the most popular photo- and video-sharing network.
How To Create Your Instagram Content Plan (With Free Template)
Set clearer Instagram goals, streamline planning, and create a consistent visual tone with this practical content calendar guide and free downloadable template.
12 Of The Most Engaged Brands On Instagram
Learn how successful brands on Instagram engage their audience and drive loyalty and conversions through creative content.
How To Create Engaging Instagram Carousels
Looking to get a little more engagement and have more impact on Instagram? A carousel may be exactly what you need. Here’s how.
Meta AI Introduces AI-Generated Photos to All Platforms
Meta AI adds ability to upload & edit images with AI to its social and messaging platforms & expands to more languages and countries
Instagram Algorithm Shift: Why ‘Sends’ Matter More Than Ever
Instagram prioritizes shareable content in rankings and reveals that the sends-to-reach ratio is key for improved visibility.
Meta Plans A Less Punitive AI-Generated Content Policy
Meta announces new policy on AI-generated content that affects Facebook, Instagram and Threads that focuses on transparency over removing content
How To Get More Followers On Instagram: 24 Tips To Try
From leveraging tools to exploring trends, find out how to make the most of your digital marketing strategy and get more followers on Instagram.
Instagram Direct Messaging Updated With Editing, Themes, & More
Instagram introduces new direct messaging features, including message editing, pinned chats, customizable read receipts, and personalized themes.
Meta Launches New Tools To Help Brands Fight IP Infringement
Meta rolls out new tools to protect brands’ intellectual property rights across its platforms.
Instagram Adds New Ways To Create Content
Instagram added new ways to find, edit and create content, filters for creatively expressing moods and better analytics for content performance
This Lawsuit Could Make Social Media Safer For Your Kids
A social media lawsuit alleging harm to kids mostly advances despite objections from tech giants.
Majority Of Social Media Users Admit They’d Be Happier If It Didn’t Exist
Social media use driven by fear of missing out, not genuine interest, study of college students finds.
Threads Tests Keyword Search In Australia & New Zealand
Explore the new search functionality for Threads and how it will help users discover content on the social platform from Instagram.
Instagram Testing 10-Minute Reels For Long-Form Video Content
Instagram confirmed that it is testing the ability to upload Reels up to 10 minutes long, allowing it to compete with TikTok, X, and YouTube.
Threads By Instagram Expands To Web Browsers This Week
The web interface for Threads is coming to desktop browsers this week, making it easier for marketers to reach target audiences on the Instagram platform.
Threads Adds Reposts To Profiles And Following Feed
Explore separate announcements from Adam Mosseri, Instagram CEO, about changes to how Threads displays reposts and a new audio notes feature in development for Instagram.
Instagram Unveils Carousel Music, Collabs, And Add Yours Sticker
Instagram adds new features for photo carousels, collaboration with other users, and the ability to invite your audience to submit user generated content.
6 Generative AI Features Reportedly Coming To Instagram
From labels for AI-generated content to AI chatbots with unique personas, explore the future of generative AI on Instagram.
Meta To Launch AI Chatbots With Distinct Personas
How could Meta’s AI chatbot with dozens of personalities transform social media? Find out with a rumored sneak peak and alternative AI chat to try.
Meta Earnings Call: AI Improves UX For Over 3 Billion People
Learn how Meta’s AI innovations are boosting DAUs and MAUs in each of its top social platforms in the Q2 2023 earnings call.
Threads App Update Includes For You And Following Feeds
Explore the latest updates on the Threads app by Instagram, including a chronological following feed, organized notifications, and translations.
Threads App Hits 100 Million Users With ‘Mostly Organic Demand’
Here’s what you need to know about Threads, the new Instagram app, as the Twitter alternative reaches 100 million users in less than five days.
Meta Begins Blocking Content From Canadian News Publishers
Meta follows through on threat to block Canadian news content over law demanding compensation for publishers.
Instagram Broadcast Channels Roll Out Globally: What You Need To Know
Instagram Broadcast Channels are rolling out globally. Discover how to find interesting channels and create a channel for your followers or subscribers.
How The Instagram Algorithm Works For Stories, Feed, Reels, And Explore
Discover how the Instagram algorithm tailors your Stories, Feeds, Reels, and Explore experiences and get answers to frequently asked questions about Instagram ranking and shadowbanning.
Should You Invest In Paid Verification From Twitter Blue Or Meta Verified?
Is paid verification through Twitter Blue and Meta Verified worth it? Learn more about the benefits and drawbacks of paying for notability.
Social Media Engagement Rates Dropping Across Top Networks
Compare your social media performance with brands in your industry in the 2023 Social Media Benchmarks Report.
Instagram Chief Lists Top 3 Priorities For 2023
Instagram Chief Adam Mosseri lists his top priorities for 2023, which focus on amplifying content distribution and making new connections.
Instagram Marketing: An In-Depth Guide
Instagram is a powerful social media channel with considerable marketing potential to grow an audience and reach your customers.