Link Building & PR
Learn the dos and don’ts of link building, including the most effective techniques and tactics to earn links that will help your website rank higher on search engines.
Scalable Enterprise Link Building: Strategies for Success
Learn how to create and execute a successful enterprise-level link building campaign strategy in this SEJ ThinkTank webinar.
How Your Content Can Be Your Best PR
In this article, you’ll find link building strategies that will help you generate links through content creation and distribution.
The End of DMOZ and the Evolution of SEO
Beware the Ides of March. In case this is all Greek to you, it won’t soothe you to hear me say that DMOZ – the...
![Link Building Metrics: Managing Projects and SEOs [Webinar Recap]](https://cdn.searchenginejournal.com/wp-content/uploads/2017/02/Link-Build-Metrics-760x400.webp)
Link Building Metrics: Managing Projects and SEOs [Webinar Recap]
Cody Cahill of Page One Power joined SEJ ThinkTank on February 22nd to discuss link building metrics and how to effectively manage them. Check out...
Your Essential Guide to Internal Content Linking
Know the rules on internal content linking and boost your site in SEO with relevant page-to-page link building, in this current guide by Julia McCoy.
![Link Building for “Boring” Industries [Webinar Recap]](https://cdn.searchenginejournal.com/wp-content/uploads/2017/01/Link_Building_Boring_Industries-1-760x400.webp)
Link Building for “Boring” Industries [Webinar Recap]
SEJ Founder Loren Baker joined SEJ ThinkTank on February 8th to share link building strategies for those less-than-exciting industries. Check out this post for a...
![What is Google’s Penguin Link Algorithm, Really? [RESEARCH]](https://cdn.searchenginejournal.com/wp-content/uploads/2017/02/penguin-algorithm-760x400.webp)
What is Google’s Penguin Link Algorithm, Really? [RESEARCH]
What is Google’s penguin algorithm, exactly? Roger Montti investigates.
8 Old School Off-Page Optimization Techniques You Could be Penalized For
Here are 8 off-page SEO methods, which, once widely popular, today will likely get you penalized by Google.
40+ Questions to Ask When Vetting Link Building Agencies
Do you plan to hire an SEO agency in 2017? If so, this post will help you vet potential agencies and know the right questions...
![The Top Backlink Profiles & How They Were Built [Webinar Recap]](https://cdn.searchenginejournal.com/wp-content/uploads/2017/01/WPbanner.webp)
The Top Backlink Profiles & How They Were Built [Webinar Recap]
Kevin Rowe, Founder and CEO of Rowe Digital, joined the SEJ ThinkTank on January 25th to share effective link building strategies. This is a full...
Link Building: 9 Dos and 5 Don’ts
What are some link building dos and don’ts? Let’s examine some of the best (and worst) practices of link building.
10 Common Misconceptions of Backlink Profiles
With all of the information out there on backlink profiles, I wanted to clear up some common misconceptions regarding backlink profiles.
![Link Building: Strategies & Resources [Webinar Recap/Podcast]](https://cdn.searchenginejournal.com/wp-content/uploads/2016/12/banner.webp)
Link Building: Strategies & Resources [Webinar Recap/Podcast]
Loren Baker, the Founder of Search Engine Journal, joined the SEJ ThinkTank on November 30th to share his link building expertise. This is a full...
Why Just Building Links Doesn’t Work Anymore
Some still think they’ll succeed by rattling off cheap content built solely to maintain a link or two. Here’s why that couldn’t be further from...
Study Shows Positive Correlation Between Traffic and Referring Domains
A new study conducted by SimilarWeb and Majestic concludes that there is a positive correlation between a website’s traffic and the number of referring domains...
#SEJThinkTank Recap: 5 Foundations for Link Building Success
On May 18th the SEJ Think Tank was joined by Colby Stream of Page One Power for a sponsored webinar about the foundations of building...
Optimize Your Site Navigation Using These 4 Steps
Make sure you are considering the navigational needs of your website visitors by working through these mind-blowingly simple steps for navigation optimization.
#SEJThinkTank Recap: Real Link Building in 2016: Scaling Human Effort
On January 20, 2016 Cody Cahill & Amy Merrill of Page One Power joined Loren Baker & SEJThinkTank for an hour-long webinar about real link...
#SEJThinkTank Recap: Discovering the Value of Link Building With Jon Ball of PageOnePower: {Sponsored}
Jon Ball’s presentation covered the benefits of links beyond search, how to earn links, and how to get the most out of your content marketing...
How Much Backlink Data Do You Really Need?
Backlink data has been all the rage since the beginning of Google. Good thing there’s now a scientific way to predict the minimum set of...
Yandex Starts Valuing Links Again in its Search Results Algorithm
Russian search engine Yandex made a controversial decision last year when it decided to stop valuing inbound links in its algorithm that ranks search results....
3 Unnatural Link Warnings and How to Deal With Them
All unnatural link warnings can be fixed. But before this can be done you need to properly understand the difference between them in order to...
How To Scale Link Acquisition And Outreach: An Interview With Stephan Spencer
A big thanks to our Pubcon 2014 sponsor, LinkResearchTools, your off-page SEO toolkit. Link Detox: Recover – Protect – Build. At Pubcon 2014 in Las...
How to Do Link Building at Offline Events
As link builders, we can get a bit “stuck in our ways”. Sometimes we focus too much on the technical aspects of building links and forget...
SEO 101: Can Links on My Website Hurt My Rankings?
Over the years, there has been much debate on how links, both inbound and outbound, can affect your website’s search result rankings. How much does...
Why You’re Doing Digital Public Relations Wrong
As the managing editor of SEJ, which gets almost one million pageviews monthly, I find myself receiving up to ten press releases and “embargoed announcements”...
Matt Cutts Explains Why You Should Not Use Article Directories To Build Links
Matt Cutts, Google’s head of search spam, answers a question about link building in his latest Webmaster Help video where a user writes in to...
Google Crushes Yet Another Link Network For Violating Quality Guidelines
Matt Cutts, Google’s head of search spam, made an announcement on Twitter early this morning that action has been taken on another link network: Today...
Matt Cutts Clarifies Guest Blogging for SEO (with tips)
Matt Cutts dropped the hammer today on people that are guest blogging for links. Matt Cutts stated “I’m calling it: if you’re using guest blogging...
Matt Cutts Answers Whether Guest Blogging Will Be Considered Spam In The Future
Matt Cutts, Google’s head of search spam, answers a question about guest blogging in his latest video where a user writes in to ask: I predict that...