Google Crushes Yet Another Link Network For Violating Quality Guidelines

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Matt Cutts, Google’s head of search spam, made an announcement on Twitter early this morning that action has been taken on another link network:

In a follow up to that tweet, Matt added in the form of a reply: “today France; Germany soon.” So expect news in the near future of a German link network being taken down.

That marks two more link networks to fall victim in Google’s ongoing crusade against websites that flagrantly violate Google’s guidelines.

Buzzea is one of the few to actually take offence to being called a link network and attempt to defend themselves. In a translated statement posted on their website they state that they “oppose this assertion since we never stopped wanting to keep the ethical side of sponsored articles focusing on quality and natural links created.”

However, in the same statement they also decided it was time to leave their business behind: “This marks the end of an adventure for our team but also the end of our collaboration with thousands of publisher sites, agencies and advertisers who have given us their trust.”

That trust Buzzea speaks of will likely result in a notification in Google Webmaster Tools very shortly, as well as a dip in rankings. It would be wise of anyone who participated in the link network to disavow the links immediately and stay far away from anything resembling a link network in the future.

Matt Southern
Matt Southern is the lead news writer at Search Engine Journal. His passion for helping people in all aspects of online marketing flows through in... Read Full Bio
Matt Southern
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  • Is there any examples of these Link networks you can tell us so we can avoid them .

    • I don’t want to out any link networks by name, but anywhere that offers to sell you backlinks in exchange for money is considered a link network. Any kind of unnatural link building like that should be avoided.

      • Are Traffic exchanges ok to use ? Or are there any restrictions we need to know of . again thank you for the info its very useful …

  • Trouble is building links naturally is a long and tedious process – people can’t be bothered. It’s all too easy to see an offer for thousands of links to your site at the click of a mouse.
    I think we’ll just have to take longer and spend out time building fewer good quality links from high PR authority sites.
    There’s no doubt this looks much better to Captain Cutts and his mates at Google.
    I’ve found a dozen really good links is worth thousands of crappy links..

    • I agree it is really easy to become enthralled by the idea of rank #1 in 2 weeks for only $99 and we will give you 10,000 links but this is spammy. I understand why Google does not want these types of links, they offer no value for their customers the searchers. On the other hand natural link building is long and does have the power to excite the way a false promise does. You are correct though really good valuable links are worth their weight in gold over thousands of spam links.

  • It’s sad that a lot of companies sign up for these kind of services without fully understanding what they are doing to their sites. Someone should swoop in and help their clients get their sites’ rankings back up.

  • I do agree with you Matt. If you purchase links by a bulk or any type of links your risking the chance of getting banned. I personally can understand why people purchase massive amounts of link because link building does take a long time. However, it is safer to build quality links that a whole bunch of links that do not have any value.

    • what is your taught on traffic exchanges is that simular was is your taught ..

  • I feel sorry for their business. All of their clients are also affected on what happened.
    This is a warning sign to all of us to stay away from automated and easy-link-building tactics.

  • Interesting to read in their press release on that they didn’t think they were doing anything wrong. In their words, they wanted to ” keep the ethical side of sponsored articles focusing on quality and natural links created “. This might be a warning to blog owners who offer guest posts to ensure they police them for unnatural link building activity, even if the quality of the articles appears to be ok.

  • Here’s a question to everybody: I received an SMS about paying for links on local search engines, and they gave me a quote of $1,000 US. Shouldn’t Google ban them? I’d really like to know, don’t the companies suffer on account of this?

  • Soon Google will be in Poland:)

  • What happened to Buzzea is going to be same with other link networks. It is just a matter of time. Its good to see the way SEO is evolving in a positive manner and challenges are big at the same time. Uff…

  • Anyone have an idea on who the German networks will be. Glad this is really going on.