SEO Strategy
Get the latest advice from experienced SEO professionals about crafting and executing an effective SEO strategy.
MIT, Anthropic & OpenAI Sent The Same Warning, Get Your Evidence House In Order Now
Three AI warnings landed in five days. Nicholas Carr described the pattern in 2008, and it changes how you plan next quarter.
The 2003 Framework That Was Already Doing Query Fan-Out
Use nested phrases and timely publishing to reach new Google searches and the longer queries AI systems generate.
ChatGPT, Gemini & Claude Lead AI Visibility, Is It Time To Stop Tracking Perplexity?
Giving Perplexity less weight in AI search tracking can prevent distorted visibility scores without erasing useful competitive signals.
How AI Is Reshaping Search Intent – What 2 Studies Reveal
Search intent is fracturing across AI Mode, video platforms, and zero-click results and Google’s own metrics reveal what actually earns clicks now.
Harvard Found The Public Has Little Objection To AI Taking Search Marketers’ Jobs
Harvard scored 940 occupations on how morally objectionable the public finds automating them. Search marketing scored low at 2.31 out of 7
Your Biggest AI Search Risk Is Conflicting Information About Your Brand
Publishing more content won’t fix what AI gets wrong about your brand. Too many versions of the truth is the real problem.
The Next AI Protocol Won’t Save Your SEO Strategy
Publishing a format is not the same as possessing the knowledge. Bill Hunt on why knowledge architecture outlasts every AI protocol.
How To Become A Strategic Partner & Keep Clients Years Longer
Client-agency relationships now average seven years, but only when agencies act as strategic partners instead of task-completing vendors clients can replace.
Why International SEO Needs Machine-Recognizable E-E-A-T
AI can flatten decades of localized expertise into one generic brand impression, meaning global brands must translate credentials into evidence machines actually recognize.
Why Search Volume Is Screening Out Your Best Content Opportunities
AI assistants turn contextual prompts into multiple queries, making buyer decisions and sub-questions more valuable content targets than raw keyword volume.
9 AI Search Myths, Debunked by 15 Million Data Points
Unveil the truth about AI search with interesting findings from 15 million data points. Learn what really influences rankings.
Gen Z Now Treats Claude And OpenAI Like Consumer Brands, But Trust Is Still An Issue
YouGov data shows Claude and OpenAI doubling Gen Z consideration while U.S. trust in AI assistants sits at 28%, a gap that reshapes GEO plans.
I Helped Scale Google Ads To Billions – Here’s How I’d Build An AI Search Strategy Today
Impression share ran the auction years. Citation share runs this one. A 90-day sprint for measuring and winning AI search visibility.
When AI Takes The Click, Click Worthiness Should Guide Your Strategy
Search volume told you what people want to know. It no longer tells you whether they need you after AI answers. Click Worthiness does.
European Search Strategy Goes Beyond Google & Bing
Treat Europe as one Google market, and you’ll miss Seznam, Ecosia, Zalando, and a regulatory layer that can close a door overnight.
AI Recognizes 96% Of Brands But Mentions Almost None, New Study Finds
Find out how AI accurately describes brands but struggles with visibility. Explore Victorious’ findings in this insightful report.
AI Search is Working. How to Prove It With Real Tests.
Dive into the evidence behind AI search and its effects on page performance. Learn from experts in the latest SEJ discussion.
AI Search Cites Reddit: 5 Proven Plays To Boost Multi-Location Visibility
Learn why Reddit is essential for AI citation strategies. Discover how it impacts search visibility and business recommendations.
Where Search Attention Is Moving And The Metrics That Track It
Gain valuable insights on search attention and learn how to track performance beyond traditional click metrics in our new podcast episode.
Free AI Citations Won’t Last. I’ve Watched Google Fence Off A Wide Open Field Before
Most enterprise brands are invisible to AI models right now. That gap is closing fast, and the brands moving first will hold the ground.
AI Search: Is Your Content Strategy Accidentally Recommending Your Competitors?
Explore why listicles may recommend your competitors instead of your product, revealing new tactics in AI search strategy.
SEO Study: 5 Lessons From Running AI Agents Across Every Search
Last year, 2.5% of Writesonic’s leads came from AI search. As of March, 35% do. Samanyou Garg, Founder and CEO of Writesonic, showed the system...
62% Of AI Brand Recommendations Vanish After One Buyer Question – New Data
A dropped zero in Clovion’s AI visibility study hid numbers far more alarming than published. Here’s what the corrected data means for brand strategy.
Search And Agents Are One Product. You Only Need One Playbook
The “separate AEO strategy” consultants have been selling collapses when Google itself says it’s one playbook. Here’s what that means for how you build.
AI Search Optimization Isn’t The Hard Part – It’s Getting Buy-In
Two SMX Advanced talks on AI search reveal why technical roadmaps stall without internal coalitions to move them forward.
Why International SEO Needs A Global Knowledge Integrity Strategy
AI search transforms international SEO challenges from selecting correct pages to ensuring accurate, market-specific information survives AI synthesis and retrieval.
Less Traffic, Better Leads: Is Google Fixing B2B Marketing?
B2B traffic is down but pipeline quality is up. Learn 5 steps to get cited by AI & reach buyers who arrive ready to convert.
The Integrated Search Brief That Aligns SEO, PPC & Content In The AI Search Era
Create unified search strategies by aligning SEO, PPC and content teams through integrated briefs covering objectives, intent and SERP features.
The 4-Layer AI Ops Playbook: From Better AI Outputs To Strong SEO Results
Uncover the connection between AI and SEO. Discover how structured use of AI can transform your content strategy.
What Matters In An AI Prompt? Intent or Keywords?
Want your content to appear in AI Overviews, ChatGPT, and Gemini? Here’s how to set up your GEO campaigns.