There is a reason storytelling has become somewhat of a buzzword in the marketing industry lately. It’s a simple, natural way to make interesting content that motivates your audience to act. What more could you ask for as a content marketer?
Brands tend to meet the influencer marketing world with a “meh.” But, it offers so much more to the brand than one would think. It’s so much more than…influencing.
Stop wasting your time on content marketing practices that don’t work and start focusing on effective content marketing practices. These 10 free tools will help you do just that by helping you better create high-quality content, track your efforts, and share it with your audience.
A big part of telling your brand’s story is breaking it up into both internal and then external considerations. Here’s how you can effectively tell yours.
Don’t stand by and watch your landing page conversions get murdered by excess copy.
While every organisation’s customers will have a different journey, and mapping it out can be tricky, these familiar stages should help guide your content strategy in the right direction.
Whether you’re new to the publishing world or a seasoned vet, everyone could use a refresher course in pitch etiquette. Do yourself a favor and make sure your message is the one that’s cutting through the clutter.
The Daily Dot’s Amy Vernon on how journalism should shape the content we write and publish online.
The year 2016 will be known as the beginning of the rise of influencer marketing. But what is influencer marketing? And why should small businesses try to harness its power?
Try spending quality time with the people who deal with compliance. The goal isn’t to get legal to say yes to everything; it’s to get them to stop saying no immediately.
Launching a blog is easy, but when it comes to the future of transforming enterprise content, these are the hard problems to solve. Brands and content vendors are making progress, but there’s still a long way to go.
This post explores how to optimize your content for RankBrain and helps you to make the most out of this exciting search and business opportunity.
Scaling content marketing remains one of the biggest issues for marketers. Fortunately, there are surefire ways to scaling quality content without facing the common pitfalls found in this infographic.
It’s better to be honest than betray readers with misleading titles. Here’s how you can combat clickbait with compelling headlines.
Protect your content and don’t let the bad guys win! Greg Secrist shares three ways to find your stolen content and how you can take action.
Danielle Antosz, Features Editor for SEJ, reviews Hug Your Haters by Jay Baer for this month’s edition of SEJ Book Club.
Boring content is wrong. But what you might see as boring—such as technical how-tos, comprehensive guides, and detailed support—may not be boring at all.
On Wednesday, May the Fourth (be with you), Kelsey Jones, the Executive Editor at Search Engine Journal, gave a special Star Wars-themed webinar on getting the most out of your content. You spend a lot of time coming up with great ideas, so you want to make sure you get the most mileage out of them.
Content marketing isn’t a quick fix, or an overnight success; results take time. Julia McCoy debunks common content marketing shortcuts and why they’re not.
Sometimes marketing in challenging industries are seen as unmarketable, but following these steps should make that task a bit easier.