Before you begin any content creation, whether you’re branding your own blog or helping a new client, you need to know the audience you’re writing for.
The self-discovery process inherent in creating a branding and marketing strategy can help you to streamline your professional services and goals.
In the spirit of sportsmanship, Campaigner compiled five winning strategies that will help you win your next email marketing campaign.
How can brands relate to the first generation of kids who learned to swipe before they could walk? Here’s what you need to know about Gen Z
Social content is a cross between social media and content marketing. Aaron Agius shares five ways you can expand content marketing using social content.
Are you storytelling? Today’s marketing revolves around engaging a fast-paced, busy audience. Learn how to engage brilliantly with authentic stories.
Not all Psychological triggers apply when developing content campaigns. So what psychological triggers do you use instead?
I’ve tried all the best influencer marketing tips and strategies. These are the lessons I learned. Read the complete list on SEJ.
What are the best ways to use curated content to build community, trust and brand awareness while still driving relevant traffic to your website?
This month’s wrap up includes tips to make the most of what is left of summer by helping you create tons of great content – while everyone else is on autopilot.
A look at how Medium is evolving as a social media and publishing platform, how they’re changing marketing, and how to grow your audience in this SEJ post.
There are plenty of examples of Reddit marketing or AMAs gone wrong. Here are my top five. There are lessons to be learned before your brand tries to market to Redditors.
If you’re unsure of what to do with infographics or where it would live, check out these five ideas for this new, popular content.
While jingles may not be right for every brand, the fact remains that jingles are memorable brand assets that consumers can recall for years
Len Marikdan of Groove clears up six email marketing myths that have been repeated so often that they’ve somehow become “facts.”
With content marketing on the rise, it’s difficult to know which efforts are effective. Tuning into a few key metrics can provide the information needed to move forward with your marketing campaign confidently.
I sat down with Kathleen Garvin to talk about how to create content your audience will actually want to engage with – which is no easy task!
The 6-step process that can be used to create a profitable webinar for absolutely any product or service. Any business can apply this template to their webinars to generate more leads, make more sales, and deliver more value.
This article will go through the types of content marketing metrics that can help you in terms of consolidating your long term marketing vision.
Most content fails. All content eventually diminishes in value. Here are 10 reasons why updating your older content offers big benefits for minimal effort.