Most content fails. All content eventually diminishes in value. Here are 10 reasons why updating your older content offers big benefits for minimal effort.
SEJ ThinkTank was joined by our very own Kelsey Jones, Executive Editor of Search Engine Journal, for a 45-minute webinar about how to increase the life of your content through repurposing.
Content writing is more than just hitting the publish button. In this article, Syed Balkhi will share 11 things you must do after publishing your blog post.
Webinar preparations requires proper organization and coordination. Here are important things to remember if you want to create successful webinar.
Use this step-by-step guide to optimize any pdfs on your website that aren’t behind a subscription wall so they can be found by search engines and visitors.
According to Campaigner’s latest survey, online retailers are aware of the slowing economy; and are looking to email marketing for customer acquisition.
I focused on articles related to building online communities for this month’s content marketing wrap up. Here are four recently published articles that talk about the how and why of building a strong online community.
Your audience are likely to spend time outdoors for summer. Good thing, Campaigner shared and infographic that shows tips on how to boost your email campaign with smart subject lines.
Why people share content on Facebook, and how can you use this information to ensure you’re creating the right types of content for your target audience.
Here are some of the guiding principles that drive the most impact for B2B online marketing, along with some tools of the trade that make things easier.
All great content starts with an idea. Here are some content ideation tips to help you brainstorm awesome ideas regardless of the industry or content.
Deciding which newsletters are the “best” is admittedly subjective. Here is a list of useful newsletters and blogs that offer actionable recommendations.
Every website wants 1,000 pageviews, yet many never get there. Here’s why your blog fails to reach the pageviews it deserves and how to fix it.
Why is content marketing not as simple as just getting content out? Julia McCoy explains what it takes to create a winning, long-term content strategy.
It’s important to have a goal and a strategy for developing better content. As long as you do that, you are headed for success.
Should you bother with newsletters? B2B newsletters are a great addition to your marketing mix and offer plenty of chances to accumulate leads.
B2B content marketing poses different consumer-based content challenges. But, good B2B content marketing is possible if you can avoid these pitfalls.
Trust symbols help alleviate fears visitors may have about doing business with you and make them feel comfortable making the purchase. Learn How.
What made print so attractive back in the day, and how can you apply what worked in that era to your content marketing today? Julia McCoy has a guide.
If you’re stumped on how to use GIFs in your visual storytelling strategy, pop over to SEJ for some inspiration. Click through to read more!