Bing has introduced new additions to the redesigned Bing Ads Home Page launched back in May. The company says its additions — customized modules and period-over-period comparisons — are the two most requested features since the new Home Page launched.
With Bing Ads’ new custom modules you can customize how your data is displayed through applying various filters. After creating and saving a filter in the Campaigns page, you’ll see it appear as an optional new module in the Home Page.
Compare Period-Over-Period Performance
The period-over-period comparison functionality in Bing Ads’ Campaign Page and Reports suite will now be available in the Home Page. This will allow you to get a quickly compare top performing KPIs from one period of time to another.
More Data About Your Audience
Another new feature was rolled out today unrelated to the Home Page but still an important addition to Bing Ads.
The Bing Ads data visualization team has created a digital resource for marketers to see the likely audience for their vertical on Bing, located at www.BingAds.com/Audience.
Within the new Audience page you can see a breakdown of Bing Ads US audience by demographic according to comScore — including age, gender, household income, and so on.
You can drill down even further by separating this data into verticals. Clicking on vertical tabs you can view audience data by industry verticals, such as auto, education, finance, health, retail, tech, telecom and travel
Data is US only for now but the Bing Ads team is said to be working on international versions as well.