Rob works with businesses and brands to develop paid, earned, and owned strategies that drive visibility, engagement, and results. I have also written a book for Wiley entitled, "Search and Social: The Definitive Guide to Real-Time Content Marketing."Some of the brands I have worked with include Marriott, USAA, Dollar/Thrifty, Fisher-Price, Sovereign Bank, Ally Bank, Mastercard, & Visa, and many others. He is the Executive Director of the non-profit Digital Career Center, and also the Director of WorkHacker, LLC.
I'm Awesome At
SEO, Social Media, Content Marketing, Blogging
- All Posts (2)
A critical function in content marketing is translating data into actionable insights. Here are questions to help with the process.
These 15 considerations should be top of mind when you and your organization are establishing content marketing KPIs and metrics.