Keep these 15 considerations top of mind when you and your organization are establishing content marketing KPIs and metrics.
Rob works with businesses and brands to develop paid, earned, and owned strategies that drive visibility, engagement, and results. I have also written a book for Wiley entitled, “Search and Social: The Definitive Guide to Real-Time Content Marketing.”Some of the brands he has worked with include Marriott, USAA, Dollar/Thrifty, Fisher-Price, Sovereign Bank, Ally Bank, Mastercard, & Visa, and many others. He is the Executive Director of the non-profit Digital Career Center, and also the Director of WorkHacker, LLC.
A critical function in content marketing is translating data into actionable insights. Here are questions to help with the process.