Google Ads’ Universal App Campaigns Are Now Just ‘App Campaigns’
Google is rebranding Universal App Campaigns, which are now known simply as “App campaigns.”
About
Matt G. Southern, Senior News Writer, has been with Search Engine Journal since 2013. With a bachelor’s degree in communications, Matt specializes in gathering details, checking facts, and making complex subjects easy to understand. In addition to writing articles, Matt oversees strategy development for SEJ’s news department.
Articles
Google Serves 11X More AMPHTML Ads Compared to Last Year
The number of AMPHTML ads served by Google has grown 11x year-over-year.
YouTube Updates its Strike System for Community Guideline Violations
YouTube is making changes to how it gives strikes to users who violate the community guidelines.
Google Ads Updates Mobile Speed Score for Landing Pages
Google Ads has changed the way it calculates mobile speed score, which is located in the Landing Pages tab.
Google Opens Up .Dev Domain Name Registry to Everyone
For the first time, Google is letting anyone register a domain using its .dev extension.
Google: Don’t Worry About Malicious Backlinks, We Ignore Them
Google’s John Mueller says site owners shouldn’t worry about negative SEO attacks that involve malicious backlinks.
Bing Ads Improves Search Term Reporting
Bing Ads has improved search terms reporting with more data and the ability to track more campaigns.
New Features Possibly Coming to Google Search Console
These new features are likely on the way to Google Search Console, according to code discovered in the interface.
Google Explains How it Weeds Out Disinformation in Search Results
Google published a 30-page white paper with details about how the company fights disinformation in Search, News, and YouTube.
Study Shows AMP Can Lead to Increase in Organic Search Traffic
A study on the impact of accelerated mobile pages on search performance shows positive correlation between AMP and organic traffic.
Google’s John Mueller Explains Why Expired Product Pages May Become Soft 404s
Google’s John Mueller addressed an issue site owners might run into where expired product pages are reported as soft 404s.
Google My Business Has New Tools and Tips for Responding to Reviews
Google My Business has added a new way for business owners to respond to reviews.
Twitter is Testing a New Way to View Users’ Profiles
Twitter is testing a new way to view profiles of users in the mobile app without leaving the timeline.
Instagram Bug is Causing People to Lose Followers
Instagram has a confirmed bug that is causing some users to lose a significant number of followers.
Google is Testing Favicons in the Top Stories Carousel
Google appears to be testing the use of favicons within the top stories carousel in search results.
Reddit Has the Least Valuable Users Compared to Other Social Networks
Reddit is now home to 330 million monthly active users, but they’re the least valuable of any social network.
The Top Reasons Consumers Follow and Engage With Brands on Social Media
A new study reveals the real reasons why consumers follow brands on social media.
Paid Search Spend Grows 10% Globally Year-Over-Year
A new report on digital advertising in Q4 2018 reveals that paid search spend grew 10% year-over-year.
Google: Syndicated Content May Outrank the Original Source
Google’s John Mueller advises site owners that when content is syndicated elsewhere it may outrank the original source.
Google Pushes Back Parallel Tracking for Display & Video Campaigns to May 1st
Google Ads is now expanding parallel tracking to Display and Video campaigns on May 1st.
Google Ads is Bringing Click Share to Search Campaigns
Google Ads has begun rolling out click share for search campaigns.
Google’s Gary Illyes Urges SEOs to Stick to the Basics
More than once during his recent AMA on Reddit, Google’s Gary Illyes advised SEOs to stick to the basics.
Google Images & Video Search Have “Massive Potential,” Often Overlooked by SEOs
According to Google’s Gary Illyes, image and video search are most often overlooked, and SEOs should be paying more attention.
Google: Hreflang Not a Ranking Signal, But Will Drive Targeted Traffic
Google’s Gary Illyes clarified the hreflang attribute is not a ranking signal, though it will result in more targeted traffic.
Google to Introduce Job Posting Markup for Remote Jobs
Google will soon be rolling out the ability for companies to highlight postings for remote jobs in search results.
Google Search Console’s Inspect URL Tool is Only Useful for Webpages
Google’s John Mueller has advised that the new inspect URL tool in Search Console is only useful for webpages.
40% of LinkedIn Members Visit the Site Every Day, Engagement is up 60%
LinkedIn has released an ebook for social media managers that contains an updated list of stats about the platform.
Google’s Gary Illyes Explains How RankBrain Works
Google’s Gary Illyes has provided a matter-of-fact explanation of how the RankBrain algorithm works.
Facebook Fights Back Against Myth That News Feed is Limited to 26 Friends
Facebook has come out swinging against those perpetuating a myth that its news feed displays a limited amount of content.
Facebook Introduces New Ways for Businesses to Communicate with Customers
Facebook will soon be rolling out two new ways for businesses to communicate with customers via messaging and groups.