Google: Progressive Web Apps Don’t Rank Better Than Regular Sites
Google’s John Mueller states that progressive web apps (PWAs) do not, by default, rank better in search results than traditional websites.
About
Matt G. Southern, Senior News Writer, has been with Search Engine Journal since 2013. With a bachelor’s degree in communications, Matt specializes in gathering details, checking facts, and making complex subjects easy to understand. In addition to writing articles, Matt oversees strategy development for SEJ’s news department.
Articles
Google: Bolded Text Can Help Your SEO
Google’s John Mueller confirms bolding important text in a paragraph can help your site’s SEO as it allows Google to understand the content better.
Google Spam Update Done Rolling Out
Google’s spam update has finished rolling out in search results worldwide, the company confirms.
Google: “Hard To Call A Site Authoritative After 30 Articles”
Building authority with Google is going to take more than publishing a site with just 30 pages, advises Search Advocate John Mueller.
What’s Next For SEO: 7 Predictions From Google
Google’s Search Relations team gets together for a discussion on the future of SEO in the latest episode of the Search Off the Record podcast.
Dwell Time: Is It A Google Ranking Factor?
Dwell time is one of many user interaction signals that finds its way into experts’ lists of top Google search ranking factors.
LinkedIn Lets Freelancers Promote Their Services For Free
LinkedIn Service Marketplace, now available to everyone after a limited launch earlier this year, lets professionals promote their freelance services for free.
YouTube Removes Dislike Counts On All Videos
YouTube is removing public dislike counts on all videos, though the dislike button will remain available for users to customize their recommendations.
How To Enable Key Moments Snippets In Google Search
Learn how to enable key moments snippets in Google Search, which allows searchers to jump to the specific part of a video they’re interested in.
Twitter Blue Launches In United States
Twitter Blue launches in the United States and New Zealand after being introduced in Canada and Australia earlier this year.
New Facebook Groups Features For Building Strong Communities
Meta launches new features for Facebook Groups to improve communication between members, strengthen communities, and give admins more ways to customize the look and feel.
Google Page Experience Algorithm Update Coming to Desktop
Google confirms the Page Experience Algorithm update, which rolled out to mobile search earlier this year, will be applied to desktop search results.
Claim Your Google Business Profile Directly On Search And Maps
Google My Business is no more—get used to saying “Google Business Profile” as the search company simplifies and renames its important local search tool.
Google Launching New Version Of PageSpeed Insights
Google is launching a new version of PageSpeed Insights that aims to address many of the challenges of the previous version.
Google’s John Mueller Q&A: 4 SEO Questions Answered
Google’s John Mueller answers four rapid fire questions about common technical SEO issues that almost everyone runs into at one point or another.
Google Ads Performance Max Campaigns Best Practices
Google Ads Performance Max campaigns are now available to everyone. Here’s what you need to know about driving more conversions with this new campaign type.
How To Report Search Console Issues To Google
Issues with user management and domain verification in Search Console can now be reported directly to Google with the click of a button.
Facebook Launches Marketing Analytics Certificate Program
Facebook is adding to its library of certificate programs with the launch of the six-course Marketing Analytics Professional Certification.
Google Shares Tips For Optimizing Job Postings
Google says businesses are missing opportunities when it comes to optimizing job postings, and offers tips for how to improve them.
Google Enhances Search Results For “Deals” Queries
Google is now showing a new set of search results when people look for deals. All products with a “deals” badge are eligible to appear.
LinkedIn Adds New Features To Help Companies Attract Talent
LinkedIn is adding new features to company pages to improve internal communication, attract new talent, and gain insight on competitors.
Do Google Lighthouse Scores Affect SEO?
Google Lighthouse is the top recommended tool for measuring Core Web Vitals and other performance metrics. So it must affect SEO, right? Wrong.
Does URL Length Affect SEO?
Does Google prefer shorter URLs over longer URLs? That’s an SEO myth that won’t go away. Here’s when URL length matters and when it doesn’t.
Did Facebook Change Its Name? Yes, It’s Now “Meta”
What started in a college dorm is set to transcend the physical world, as a new direction for Facebook begins with an unexpected name change.
Instagram Lets Everyone Share Links In Stories
All Instagram accounts can now share links in stories, a feature that was previously reserved for verified and high-follower accounts.
Instagram: How To Get On The Explore Page
Getting on the Instagram Explore page takes more than simply completing a checklist. Here’s how it works and how to optimize content for it.
Google Doesn’t Care What’s In An Image
Google’s web search algorithm doesn’t care what’s in an image. All that matters is it’s marked up with the correct structured data.
Google Search Analytics API Can Finally Pull Discover Data
Google’s Search Analytics API is getting updated with the ability to pull data from Google News & Discover, one of the most requested new features.
Why Is TikTok So Popular?
With one billion monthly active users, TikTok is in the upper echelon of social media apps. Not sure why it’s so popular? Here’s some data.
Did YouTube Change Its Algorithm? No, It’s Seasonal Decline
Is your YouTube viewership down? You’re not alone. It’s normal for watch patterns to change around this time of year. The company explains why.