One of the most advanced and usable features inside Raven tools is its SERP tracker. The benefits of the tool include:
(!) The tool is easy to use and configure;
(!) The tool is organically integrated with all other tools inside which makes adding terms to tracker simple and fun;
(!) The tool generates pretty and well-organized reports; etc.
Step 1: Set up your search engines
Go: SERP tracker -> Search engines
From there you’ll get access to plenty of search engines (including various local versions): choose all you want to monitor your progress in:
Step 2: Add keywords to tracker
I did a post last week on how to add keywords to tracker: there are actually 7 ways to do that: you can add words in bulk or one by one, you can select and add words from various third-party tools like WordTracker and SEMRush.
You thus have many options to create a complete list of words you want to keep an eye on.
Step 3: Manage your keywords
Go: Dashboard -> Keyword Manager
After you have your list of keywords to track, you should see a pretty table containing all your words and some important data:
- Local search volume (source: Google Adwords Tools): the search volume for your keywords from the last available month, factoring in your country, language, and match-type preferences.
- Global monthly search volume (source: Google Adwords Tools);
- Advertisers’ competition (source: Google Adwords Tools);
- Links: this column shows the number of links you managed to get for this specific keyword (grabbed from your site Link Manager);
- Research: this link enables you to run additional keyword research via Google Adwords tool to find more terms to track.
You can also stop tracking any word right from this table.
Step 4: Tag keywords
Tagging allows you to better separate, filter and manage your keywords. For example, if you wanted to prioritize your keywords, you could apply a tag like “High Priority” to them. Tags allow you to filter the view in the SERP Tracker and can also be used when creating custom reports.
You can tag the words right from the keyword manager (see above).
Step 5: Monitor your progress
Every keyword that you have entered into the SERP Tracker will, over time, accumulate keyword history. the software represents the changes on the Keyword History page with a trending graph and a historical results table.
To access the graph, click on a keyword on the main SERP Tracker results page which will take you to it’s Keyword History page. The Keyword History page displays a trending graph:
Step 6: Create a keyword ranking report
Raven tools allow you to either export all monitored keywords together with their ranking to a CSV file or create a pretty PDF report where you (or your client) will be able to see:
- Current search engine position;
- The change (positive or negative);
- How change value (how many points lost/gained).