8 Google Analytics Alternatives

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There have been plenty of issues with Google Analytics that have been discussed in various posts on the web, such as this post by CrazyEgg. But despite the various issues with Google Analytics, it’s a popular tool and that’s due to two things:

Firstly, it’s free (until you go past around 10 million page views per month. Then it will cost you around $150,000/year) and secondly, it’s got plenty of features that see regular development.

But what if you don’t like the idea of Google having access to all that data? Or the various issues just aren’t worth putting up with?

Then it’s time to look for an alternative.

This list of Google Analytics alternatives provides you with potential alternatives that can do what you want them to, and can fit within your budget, too.


Clicky Analytics

Image credit: Clicky.com


There’s something to be said for making a system incredibly straight forward and easy to use. One of the main issues that I have with Google Analytics is that I don’t find the interface all that easy to navigate around. And when that interface changes and the terminology of the menu items also changes – I have to spend time learning my way around the system again.

Clicky is incredibly easy to navigate and the system doesn’t use any flash components so it’s easy to view from a mobile. Let’s face it, most Google Analytics apps limit the functionality so much that you can’t get much more than the basics when you’re on the go.

Getting setup involves adding a snippet of code to your site, much in the same way as Google Analytics. Fortunately there are also a number of apps and plugins to make this setup process easy for you.


  • Real-Time Analytics
  • View Individual Visitor Log
  • Customizable Tracking
  • Funnel/Path Analysis
  • Goal Tracking (Pro account required: $9.99/month)
  • Split Testing (Pro account required: $9.99/month)
  • Heatmaps (Pro Plus account required: $14.99/month)
  • Uptime Monitoring (Pro Plus account required: $14.99/month)

Price: Free for 1 website and 3,000 daily page views. Premium accounts start at $9.99/month.


Piwik Analytics

Image credit: Piwik.com


Piwik is another easy to use analytics package, although there is a big difference here. Setup isn’t as easy as installing a snippet of code.

Unless you opt for the paid ‘Piwik Cloud’ service you will need to install the software on your server. Fortunately there is a quick 5-minute installation guide available to help you get started.Also, this software is completely open source.

The great thing about Piwik is how responsive they about bugs found in their system and how transparent they are about fixing them. Each ticket is marked off as its fixed on the change log.


  • Customizable Dashboard
  • View Detailed Log of Individual Visitors
  • Goal Tracking
  • Plugin Marketplace (free to download and will extend your functionality)

Price: Free if hosted on your own server. Piwik Cloud stars at 49€/month for up to 300,000 page views per month.


Gauges Analytics

Image credit: Get.gaug.es


This is another very affordable alternative to Google Analytics. Gauges works in a similar way, by providing you with a snippet of code (Javascript) to add to all of your pages. The idea behind Gauges is to provide the most actionable data via a simple and easy to understand interface.


  • Real-Time Analytics
  • Simple to Use
  • Support for Teams (available on small and large plans)
  • 100% Flash Free Dashboard for Easy Mobile Viewing
  • API Available

Price: Packages starting at $6/month for 100,000 monthly page views and unlimited sites.



Image credit: Mixpanel.com


This analytics platform stands apart. This platform focuses on events, rather than page views – which is an important difference because, in reality, a page view doesn’t tell us much.

Mixpanel is designed for businesses that sell products and/or services and comes packed with features.


  • Advanced Segmentation
  • Run Experiments & Answer Important Questions with Funnels
  • Detailed Retention Reports
  • Customer Groupings
  • Behavior Based Analytics
  • Customer Lifetime Value
  • Send Notifications to Your Customers on mobile & web
  • Support for automation

Price: Free for 25,000 data points or 1,000 profiles, paid accounts available from $150/month.




Image credit: Foxmetrics.com


Foxmetrics is another solid alternative that focuses more on the actions and behavior of your visitors rather than individual page views. Foxmetrics is recommended more as an addition to platforms like Google Analytics and Clicky.

This is purely because the focus the data is different. Pricing is based on requests rather than page views. Requests are essentially events. So for example if a user clicks on 3 different links, downloads a file and purchases a product you would be looking at 5 requests.


  • Real-Time Analytics
  • Person-Level Tracking
  • API Available
  • Unlimited Users

Price: Starts from $20/month for 100,000 requests.



Image credit: Kissmetrics.com


KISSmetrics is another event based analytics package.

As their tagline says: “Google Analytics tells you what’s happening. KISSmetrics tells you who’s behind it.”

I really like the idea behind these types of platforms because you can get to the core of exactly what your visitors are worth.

Even if they don’t make a purchase until five months or even a year in the future – you will still know who they are, how they found your site and which page variation they saw (that’s if you setup any split tests).


  • Unlimited Reports
  • Unlimited A/B Split Tests
  • Data Segmentation
  • Data Export
  • Group Contact Lists
  • 1-on-1 Consultation (Professional plan only)
  • Dedicated Metrics Specialist (Professional plan only)

Price: Starts at $150/month for up to 500,000 events each month.


Woopra Analytics

Image credit: Woopra.com


Woopra has a similar focus to KISSmetrics.

Recently, Woopra has undergone a number of changes. Changes for the better. It’s about understanding behavior and getting at the metrics that matter rather than just what happened (or what’s happening).

I especially like the behavioral profile that Woopra builds for each visitor and customer as it allows you to easily see the information that’s important to you and your business.


  • Real-time Stats
  • Desktop Client or Mobile App
  • Advanced Segmentation
  • Live Chat Feature
  • Custom Tagging
  • Advanced Reporting (funnel and retention reports)
  • CRM Features
  • Support for Teams (paid plans only)

Price: Free for up to 30,000 actions/month with paid plans available from $79.95/month for up to 400,000 actions/month.

Adobe Analytics

Adobe Analytics

Image credit: Adobe.com


Adobe Analytics is pitched purely as an enterprise level service – and with the features you get access to it’s easy to see why. One of the difficulties with some systems is managing custom tags. For example,  you may want to tweak the analytics code so that you can tag registered users.

With most systems this requires altering the code. One of the great things about Adobe Analytics is that you don’t have to involve your IT team with the help of the dynamic tag management system.


  • Real-Time Analytics
  • Advanced Segmentation
  • Social Analytics
  • Video Analytics
  • Mobile Analytics
  • Dynamic Tag  Management
  • Third-Party Data Integration (e.g. Experian, Facebook, Exact Target)

Price: Contact for pricing info (in the $5,000/month range)

How to Choose The Right Analytics Package For You

The difficult part is deciding which platform to use: we all have slightly different goals, focus on slightly different metrics, have different technical requirements, and work on different budgets.

Instead of starting with a platform that may do the job, start with the goals that need to be achieved. Then, look at the set of features available:

  • Technical Requirements
  • Metrics
  • Additional Functionality (heat mapping for example)
  • Easy of Use
  • Budget

It’s well worth testing each platform and even contacting the provider for a demo, unless it’s easy enough to access a demo on your own.

Over to You

Which analytics platforms have you had the best experience with? We would love to hear more in the comments below.

Photo credit: bluefountainmedia via photopin cc, all examples listed are screenshots taken Feb 2014.

Adam Connell

Adam Connell

Marketing Director at UK Linkology
Adam Connell is the Founder of Blogging Wizard and Marketing Director at UK Linkology – an ROI driven inbound marketing agency with a focus on SEO. Adam has been featured in top publications such as Forbes, HuffPost & CIO. He loves to help people grow their visibility online.
Adam Connell
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  • Mathew

    Good summary, thanks.
    Some of my thoughts – You mentioned CrazzyEgg in the openning but worth giving it a section… Also worth mentioning is ClickTale (focusing on heatmaps, but still analytics) and Zoom Analytics (automatic insights). If you mentioned Adobe (which is not exactly in the same price category as the other DIY tools) you can add also IBM and even WebTrends (in addition to Reinvogate)

    • Adam Connell

      Thanks for the great suggestions Mathew – ClickTale is one that I’ve been testing recently.

  • http://umamimarketing.com/our-favorite-free-web-analytics-tools/ Victoria Chemko

    Also try Open Web Analytics and Crazy Egg to help complement these other tools that are mentioned (Love Clicky and Google Analytics, myself)! Crazy Egg offers a variety of maps to track visitors so you can see heat maps, scroll maps, etc and cost varies depending on total site visits per month.

    • Adam Connell

      Thanks Victoria – big fan of Crazy Egg myself too.

  • http://www.icubes.in/index.php Monika Rathi

    Hi Adam,
    Your all suggested analytics alternatives are fab.
    but i found Piwik and Reinvigorate are like cherry on the cake.

    • Adam Connell

      Thanks for the kind words, Monika. Glad you have found the list useful.

  • Aaditya

    Nice information here but one problems all of the above tools that they can’t analyze easy any classified link, suppose I have created a ad on olx.in or quikr.com then we unable to find out visitors from here caused we can’t past generated code in that page.

  • http://twitter.com/Kaushalam Kaushalam (@Kaushalam)

    But Google Analytics is best. It has been updated and we can now find many exciting features, like site segmentation, etc. The data has also been properly organized now so, overall, I prefer Google Analytics.

    • Adam Connell

      Kaushalam, I wouldn’t exactly disagree with you there – if Google Analytics is working for you and doing what you need then it’s well worth sticking with.

  • http://www.7erfa.ae Sid

    Very informatic post. I was using Gauges, but sometime it does not show accurate stats. I used an “Online Readers” like plugin on my blog to compare stats. Then i use FoxMatrics but the UI is slightly difficult to navigate through frequently used tools. Could you please suggest anyone of above for me? I am running an online shopping blog.

    • Adam Connell

      Thanks Sid.

      It depends on what budget you’re working with. I wouldn’t like to recommend one at this stage because evaluating tools isn’t a quick process.

      I’d suggest that you start off by listing out exactly what to get out of your analytics package and then look at which packages fit with the features that you’re looking for.

  • http://www.infoquestcrm.co.uk John

    Hi Adam,
    I’m with you – I find Google analytics very unintuitive.
    We’ve been using Extreme Tracker for over ten years – the latest version since 2006.
    We don’t get many visitors (it’s a niche service) so the free version is OK for us. If I see a firm has been looking round our website more than once, I’ll look them up and do my research in case they phone us – hopefully we come across better that way rather than starting the conversation “Hello, and what do you do?” .
    The downside is that the Extreme Tracker – a small black square – is visible in the bottom left-hand corner of every page on the free version and anyone can take a look at the stats.


    • Adam Connell

      Thanks for your comment, John – sounds like you have a great approach with researching companies before they contact you.

      I’m with you on the black square and the free access of stats – seems like a bit of a crazy way to force people into the paid account.


  • Catherine

    Is there alternatives to google adwords too as to cut cost?
    Regards, 著名风水师

    • Adam Connell

      Hi Catherine. Not really related to my post but give Bing ads a shot.

    • http://seogeek.nl/training/ David

      There are different ad companies that will display ads out there. Overall, AdWords/AdSense is a much better solution due to the amount of sites that use it.

      • Adam Connell

        Hi David, I would agree that AdWords is a great solution and that the amount of sites that use it does contribute to a great set of growing features and plenty of resources for those looking to learn more.

        That being said, the level of competition also pushes up the cost of clicks so if someone is looking for a more cost effective solution to driving paid traffic – AdWords probably isn’t the best solution in that scenario.

  • http://seogeek.nl/linkbuilding/ frederick

    I haven’t personally tried anything else but google analytics but a friend of mine swears by crazy egg and it’s all he uses. Are these others really any better than GA?

  • Adam Connell


    Crazy Egg is a great tool but it’s not comparable to Google Analytics. It specializes in things like heat map tracking. Tracking scrolls, clicks – great for determining user behavior. It’s also worth noting that Google Analytics has this type of feature built in but if you can, use Crazy Egg instead.

    Better is subjective – it all depends on what you’re trying to get out of the software. For example if you want to track the life time value of a visitor and track back their purchase to where they found your site then you would be better off with an action/event based system like KISSmetrics, MixPanel or Woopra.

  • Donnie Sharma

    Great!!!!!!!!Thanks for your comment, John – sounds like you have a great approach with researching!!!!!!!!!

  • http://www.linearliquid.com Andy Brown

    Hi Adam,

    Thanks for writing this article. We’ve been using GA for ourselves and most of our clients but have been looking for some alternatives that were a little easier to manage. I have used Clicky for years but had not really given much thought to Reinvigorate or Woopra. I think that Woopra in conjunction with Clicky or Reinvigorate might be the package we have been wanting so that we can track our users and get an overall sense of what they are going on the site. Keep up the great work.

    • Adam Connell

      Hi Andy,

      My pleasure – thanks for taking the time to comment.

      Definitely a good thought to combine some of these options, I always feel like there isn’t a single system that has everything that I want.

      Sure thing – thanks.


  • Bob 23

    I know you are frequently asked to add more tools that are not in the top 9 (who should be more a top 15 then :).
    AT Internet is a powerful solution, and with its culture from Europe is a key differentiator on privacy and data hosting. Also real time, segmentation, data visualization….

  • http://digitalmarketingphilippines.com/ Jomer Gregorio

    Thanks for the list! I personally used Piwik and never looked back!

    • http://www.bloggingwizard.com Adam Connell

      No worries Jomer, glad you’ve been getting on well with Piwik!

  • http://plus.google.com/u/0/+RahulDixit/ Rahul Dixit

    GA is free tool. So, everyone like to go with it. Is there any other tool which is free and good like GA?

    • http://www.bloggingwizard.com Adam Connell

      GA will always have the heads up in certain areas but if your page views are below 3,000 daily views Clicky could work well.

      The interface isn’t as advanced as GA but it could work well for you.

      Piwik is another alternative, but it’s self hosted.

  • http://www.matrixtechno.com Anil Dhawan

    Thanks for sharing this…
    but google analytics is best…

  • http://checkus.sk Ladislav

    I am missing extrawatch.com here