7 Ways to Boost Your SEO Career Profile

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In the current economic climate where the job market has become more and more competitive, sometimes sticking out from the crowd can be as easy as boosting your SEO resume by doing the things that you love.

Participating in social networks, blogs, forums and taking the time to keep your skills on the cutting edge via experimentation and even donating SEO pro bono wil not only boost your online reputation, but can also help you excel your career in search marketing.

Here are some ways to boost your SEO career profile.

Boost your seo career

1. Keep up with Social Networking

I have chosen to focus on two networks.


Most SEO professionals are familiar with Twitter. Make sure the site is being used to its full potential by taking advantage with the best of Twitter for SEO purposes.

WeFollow.com-This is a Twitter Directory. I recommend including yourself if you have not already done so. The sign up process is short and simple. You will be asked to select up to five interests and this is where you will want to include topics such as SEO, social media, link building or anything you are involved in. Once you are added to the directory, those with similar interest will be able to find you easily and choose to follow you. This will improve your Twitter exposure to an SEO related audience.

TweetDeck-This is an excellent tool that allows people to keep up with Twitter at a glance. Download it and put an icon on your desktop. Click on the icon each morning and minimize it. Continue your work throughout the day and open the TweetDeck window as little or as much as you like.

TweetDeck basically condenses all of your Twitter information and makes it simple to select what you want to see and what you don’t. For example, I have chosen to have three columns in my TweetDeck including my friends, my mentions, and direct messages. A list appears below each resembling an easy to read chart. Multiple options are provided for each column such as clear all, mark as read, show most popular and a few others.

Other social networks like Facebook can be added to your personal TweetDeck if you choose. There are other tools that have been developed to make keeping up with multiple social networks easy such as helloTxt but I recommend TweetDeck. A successful Twitter profile is updated quite a bit and we know that can be considered tedious, however, it is necessary especially for any SEO professional. Having TweetDeck makes Tweeting and Retweeting convenient on a continuous basis.

Retweets- Traffic. Traffic. Traffic. When other Twitter users, especially other SEO affiliated Twitter users retweet your content, you will get a decent amount of traffic to your Twitter homepage. Retweets also make it possible to be bookmarked or voted via Digg, Sphinn, Reddit and more. Sharing is caring so remember to retweet others too!

Hashtags – The hashtag or # added to a tweet is an awesome way to create categories or group topics for tweets. This way, tweets regarding SEO can be grouped together. They are then easily found using the search.twitter.com feature.

linkedin LinkedIn is a professional site where other SEO profiles already exist. List your abilities and go into detail about accomplishments for others to see. Google loves to crawl LinkedIn. That is probably one of the best things about joining this network.

Once you do, you are easily found. Try to google your name or someone you know on LInkedIn. I guarantee the LinkedIn profile affiliated with the name you search will pop up at the top of Google.

Post resume + Receive Recommendations = Professional Exposure.

If you don’t have anchor text on your LinkedIn profile, it is a good idea to add some. For example, instead of listing “My Company” on my Linked in profile, I have “Search&Social” as the anchor text attached to the URL I want. See Example Below.

Linkedin Anchor text

To change the anchor text for websites within LinkedIn:

  • Go to Edit profile
  • Go to Edit Website
  • Scroll down to Other
  • Add anchor text

LinkedIn Anchor text

2.Get SEO Certification

Even if you think you are sitting pretty solid when it comes to SEO, it never hurts to receive a little more education. An SEO certification can be beneficial because often times clients will feel they can enlist a little more trust in those who are certified. A certification makes an SEO professional appear more reliable and it puts someone with a certificate one step ahead of the competition. In addition to your appearance, it definitely helps expand your SEO educational background and knowledge. Market Motive is great opportunity with online courses from SEO industry professionals featuring videos and quizzes.

3. Stay Informed

Keep up with readings and news. Try to stay on top of the most recent SEO updates. In addition to staying informed, it is a chance to tweet about hot topics and gain the interest of others. Even though I am familiar with a lot of topics floating around SEJ, I frequently find myself searching the Journal or referencing it for SEO news. I also turn to the popular SEObook and Search Engine Roundtable

Again, Twitter is helpful when attempting to hop on board the information train. Check your TweetDeck for SEO updates from those you are following.


Write about things you have experienced, seen, learned and accomplished. Write about what works and what doesn’t. Blog often. this is a chance for you to get noticed. Keep in mind commenting is just as important blogging.

5. Keep the same Avatar for everything

Keep your image the same. A friendly face encourages people to click on your tweets, blogs and all other content. Face recognition can go a long way in the SEO world.

6.Do Non-Profit Work

In addition to simply helping a good cause, charity work helps others see what you are capable of. I suggest picking a local non-profit and taking it upon yourself to see what you can do for them. Create a website if one doesn’t exist, help with their SEO efforts and get involved. Don’t be hesitant or shy to lend a hand. You will be surprised at the reaction you get. Non-profits are excited to have an interested party who is willing to help them.

Not only will this help present your talents to the public but it is also a great way to network. The organization you choose may have a board of directors you could join and once you attend meetings and socialize, your success and talents will be recognized by the people on the board and others throughout the organization. Participating in SEO for just one non-profit can get you pretty far. You will be amazed at how people you don’t know will eventually be coming to you asking for your services because the word on the street is you did an amazing job with “X” charity.

7. Create a Portfolio

Create a digital showcase to display your collection. Include an About Me section. For SEO purposes, this section is a good idea because you can be found based on the information inserted.

Place the criteria within a meta description tag to give relevant information to those who are scanning results which encourages more visits.

In the About me section include:

  • Schools attended
  • Fields of expertise
  • Current employment

Add all the work you have including SEO work with clients, websites, blogs and anything else that is relevant. Non-profit work comes in handy here and not only bulks up your portfolio but the work makes a good impression. Be sure to include a link to all of your social networks on your homepage and possibly within a Contact Me tab as well.

Joanna Batten is an SEO & Linking Analyst at Search & Social, an SEO & social media marketing firm which is the parent company of Search Engine Journal. Joanna specializes in developing long term linking strategies and building overall web presence for S&S’s client base and web properties.

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  • http://www.patrickomalley.com Patrick OMalley

    Great article. I actually have a detailed article on setting up anchor words for your LinkedIn profile at the Boston SEO association web site at http://www.bostonseo.org/articles/63 if people want more.

    • http://www.crossridgeinc.com David Raymond

      SEO certification seems to be something that would hold little value in a field such as SEO that changes as quickly as one can say Google.

  • http://www.goldsteinmedia.com Seth Goldstein

    Very good article. I agree with most points. One that I’m a bit skeptical about the certifications. Since the field of SEO is still pretty new I’d be very careful where you get certified from. If it’s a place like Online Marketing Summit, I’d trust them, but not one from Bob’s SEO Certifications.

    Just a point to get across.

    -Seth Goldstein
    Principal – Goldstein Media LLC

  • Joanna Batten

    I definitely agree. You have to have good insight into courses you take. That is why I suggested Market Motive. Check out the link below and review the authors of the courses and look into their backgrounds. Quite impressive. I’m actually going to get certified through them. If you have any other recommendations let me know.


  • http://www.latussem.com Nick

    Awesome article. I know that pro bono work is a tough pill to swallow in this economy, but it can do wonders in terms of networking and getting recommendations. I’ve not come across anyone that requests SEO certification as of yet.

    Maybe once I start getting paying clients I will look into it!

  • http://www.seoedge.net gudipudi

    I find it hard to convince myself to ahead with seo certifications when the search is changing every day …i would rather prefer to update myself with new technologies.

    I still respect the certifications courses being offered at SEJ, so probably will think about it as and when required.

  • http://www.genevehoffmanphotography.com Geneve

    great article..had never heard of wefollow..signed up directly from your post. thanks! @photogeneve ūüôā

  • http://www.jaggedpeak.com Stacey Hansen

    This is a great post, Joanna. I took some of your points and downloaded TweetDeck. Good call! It’s great to organize everything.

  • http://www.acmicinteractive.com Uday

    Good advice for internet marketing guys. But if somebody working in this field they might have some target so they don’t have enough time to do this type of activity.

  • http://www.trezora.com Glass Pendants

    As a potential customer of search marketing services, I’d like to suggest an 8th way to boost career profiles. RESULTS.

    I’m not trying to be rude, but success as measured by real metrics like increased sales, increased subscribers, etc. will do more for anyone’s career than almost all the above combined (doing pro-bono work for a charity is a great idea).

    A big part of the reason I began learning about SEM & SEO, was because I was taken advantage of by an unscrupulous firm and because I could never find anyone willing to be paid (even partially) based on results for my home-based glass art & jewelry business. I consider a result increasing sales by 10% month over month for example, not ranking first in Google for some keyword like “red shiny art glass jewelry in Bay Area”.

    Paying for measurable and relevant results would go a long way to bringing credibility and legitimacy to this still young & dynamic industry. There are some truly talented firms & individuals out there and do not mean to suggest otherwise. However, as a director of marketing at a semiconductor company (with admittedly poor SEO for the web site but not part of my job duties), I am responsible for delivering measurable results. I expect the same from the service providers I use for our home business.

    Would love to hear from other website owners to see if they share a similar POV and look forward to everyone insights and feedback …

    • https://www.searchenginejournal.com Loren Baker, Editor

      Results and case studies make for an amazing portfolio, which is number 7 in the list ūüôā

  • http://www.IceHouseConsulting.com Dave Greenberg

    Joanna, thanks for the article, some great insights here. On the non-profit comment, I have to agree. I am about to start a project for a non-profit in my area and really, all I have to give them is ‘time’. I have to think that everyone reading this post has 8, 10, 15 hours that they can ‘donate’ to a non-profit and not really be any worse off for doing it. If you were selling an actual product, it might hurt a bit to give it away, but when you are giving your time to advise a non-profit, everyone wins. Think about helping out your kid’s school, a local church or a medical foundation that helps those in need. Give your time and the business will all come back to you. Not to mention the good karma that are creating. Peace, Dave.

  • Psharma

    Nice Article. I was not aware of Certification thing. This brought me into this attention.

  • http://Www.thechubbybaby.com Thechubbybaby

    That’s right..i agree with your post. I make free pdf information and in short term my web traffic become higher than before..

    Keep a good job!

  • http://www.lumoriant.co.uk Phil Dunseath


    Some good tips which I’ll follow up. For some of my clients there can be quite an education process to get them to start dipping their toe in the water with SEO. However once they start to see the benefits and results through ROI increases they tend to commit to more activity.



  • Web design melbourne

    Thanks for the write up I didn’t know that you could add anchor text in linkedin

  • http://www.newbiesbiz.com DarthPatT

    Thank you for the great article…

  • http://www.hindlist.com satish

    Getting an SEO Certifiacation may helpful in getting good jobs as even if one is familier with the SEO tricks without a proper certifcation, it may be difficult to find a new job. Nice article and good 7 points.

  • http://www.semscholar.com David Temple

    Great article. As far as “certification” goes there really is no such thing as seo certification. The certification you receive is just stating that you have met the requirements of the organization that developed the courses. The main reason I recommend taking a certification course is that you will have a great foundation (if it’s a good course) and not have any ‘gaps’ that you might if you are self taught.

    As Joanna says “review the authors of the courses and look into their backgrounds”. This is true of any online course you take but especially true of seo.

    How much a certification helps in getting a job or raise is debatable but if two candidates are equally qualified it may help. There are several search marketing certification/courses available. Besides Market Motive you can find others under SEM Training on my blog.

  • http://lease-a-seo.com gerald | link company

    I totally agreed on Joanna saying that you must create a friendly situation by showing a smiling face to your clients. And some non-profitable works would only spend a little of your time yet a quality time for those you spend it with. Nice post, I will try some of the tips. I bet they’re all good.