5 Ways to Get 10x More Retweets on Twitter

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5 Ways to Get 10x More Retweets on Twitter

We have a pretty good idea of Twitter best practices: post regularly, don’t overuse hashtags, keep your tweets short enough for retweets, etc. We even know that a good mix of images and video will help boost engagement.

Yet every few months, I like to look back through my Twitter analytics to see which content performed best and I’m surprised at what I find. Some pieces of content posted to Twitter get 5 to 10 times my typical amount of retweets!

Now, when Twitter shows you your engagement rate, they include all engagements: Link Clicks, Retweets, Favorites, and Replies. However, that figure can be misleading, as even a few engagements on a tweet that didn’t get many impressions can show a higher than average engagement rate.

I like to focus on retweets, since these help you increase your overall reach. More people sharing your tweets means more eyes on your content, which in turn offers the potential for even greater engagement.

I found some commonalities among my most popular posts. Here are a few Twitter content tips to get more retweets based on my most shared tweets:

1. Use More Colorful Images For More Retweets

Adding images to your tweets is a great way to make them stand out in user streams. Tweets with images get 18% more clicks, 89% more favorites and 150% more retweets. What I’ve found though is that images with rich, saturated colors do even better, getting five-fold or more times the retweets, like this one:

5 Ways to Get 10x More Retweets on Twitter | SEJ

Or this one, which earned 78 retweets:

5 Ways to Get 10x More Retweets on Twitter | SEJ

2. Inspire Retweets With Mini-Infographics and Charts

This tweet had an 8% engagement rate overall, with 266 retweets! All of those people retweeting resulted in over 30,000 impressions for this tweet and over 600 people clicking through to the article itself. That’s a win!

5 Ways to Get 10x More Retweets on Twitter | SEJ

People love these mini-infographics on Twitter because they can see the information without having to click-through. Or, if the writing is still small, they can get the gist of it in the larger text and decide if they want to click-through for more. They’re engaging and people naturally want to share them, like this one:

5 Ways to Get 10x More Retweets on Twitter | SEJ

If you’re posting a link to an article with a chart in it, try downloading the chart, uploading to Twitter as an image and including the short URL instead of just hitting the Tweet button. It’s visually interesting and gives people something educational and informative to share, like this:

5 Ways to Get 10x More Retweets on Twitter | SEJ

3. First, Make Them Laugh. Then They Will Retweet.

We’re all geeks here and sometimes there’s nothing better than a bit of humour to lighten the data-heavy, super serious nature of our days. Like this:

5 Ways to Get 10x More Retweets on Twitter | SEJ

This was huge…223 retweets! All told, over 38,000 people ended up seeing this tweet, thanks to the many people who found it worthy of a share.

This one also did pretty well considering it was just something I posted from my phone:

5 Ways to Get 10x More Retweets on Twitter | SEJ

What can I say, people love the bizarre!

4. Make Them Want to Retweet Your Super Useful Content to Their Friends

Chances are you know someone who could benefit from a free education. This tweet obviously resonated with my Twitter audience, inspiring 272 people to share it with their contacts. Why? Because we love to share relevant content and be helpful on social media. People retweet useful content for this reason.

5 Ways to Get 10x More Retweets on Twitter | SEJ

Of course, original information is incredibly useful for people, too. This actually fell into the “colorful image” category, as well, but I think the real impetus for sharing this tweet was that people had something new and interesting to retweet:

5 Ways to Get 10x More Retweets on Twitter | SEJ

5. Be Real

Of course, it doesn’t have to be all business. My #ppckid tweets get lots of engagement, like this one:

5 Ways to Get 10x More Retweets on Twitter | SEJ

Family and personal tweets tend to get more favorites than retweets, I noticed, like this one:

5 Ways to Get 10x More Retweets on Twitter | SEJ

Maybe people feel weird sharing pics of someone else’s family? Still, there’s nothing wrong with sharing a bit of your personal life in your Twitter feed. No one wants to really connect with an autotweeting robot. Give your followers a real person to network with and they’re more likely to engage with your other tweets.

Well, did you catch the most common theme throughout this post? Every single one of the tweets I included had an image! None of my most retweeted tweets were text-only, nor were they shared directly from the sites where the content was published.

My most popular, retweeted tweets all contained images, with short links to content where more information was available. Remember to include engaging images and use the tips above to earn more retweets and increase your Twitter reach!


This post originally appeared on Wordstream, and is re-published with permission.

Larry Kim

Larry Kim

CTO and Founder at WordStream
Larry Kim founded WordStream in 2007. Today he serves as company CTO and is a contributor to both the product team and marketing teams. Larry... Read Full Bio
Larry Kim
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  • Raunak

    Great content. I believe getting retweets (similar to Shares on FB) essentially boils down to these 4 types of content:
    1. Awe
    2. Humour
    3. Cute
    4. Valuable

    And use compelling images for each of these 4 types. Thanks Larry!

    • Larry Kim

      check out this one from this past weekend.
      declare something dead and BOOM.

  • Robert

    I truthfully suppose Method #1 and 3 is undoubtedly the most effective method in this list . Not just are you going to get lot of traffic and leading you to an influencer .

    Overall excellent tips Larry Kim .

  • Bhoomi Kapadiya

    I have noticed that we get more retweets which posted with images as compared to only text tweet. In fact you have given new ideas too using infographics, charts, make it real also shared by friends.
    Really so amazing and smart ways to get retweeted. Thus the way our tweet can be shared and noticed by more people.

  • Greg Shuey

    Your hero images as of late are killing me.

    As always, great information Larry!

    • Larry Kim

      aw thanks!

  • Michael Smith

    Appreciated content it is. Personally, I am twitter fan and that is the reason why i read this post completely. The topics which described here are really important to get more re-tweet and if you are tweeting with some images or info-graphic, chances to win are more.

  • Gary Evans

    Great info again Larry and nicely broken down into easy to digest options. I find bright images are the winner for me, most of the time anyway.



  • Vikas Singh Gusain

    Hi Larry,

    I am a regular radar blogger and I loved your each post. you provide always great information that is useful in my work. What is the twitter analytic tool free?

    Thank You