Twitter shared some advice with businesses about what it takes to write better tweets that get users to take action.
Joe Wadlington, Twitter’s Creative Lead, shared tips in a brief video illustrating the differences between good and bad copy.
Here’s the example he provided of the “bad” copy:
Based off of this example, here’s what Wadlington recommends:
- Stay away from all caps: This sounds like shouting and could project a feeling of anger.
- Use percentages: According to internal research, percentages are more effective than dollar signs.
- Fewer hashtags: Go easy on hashtags, especially when you’re trying to get people to click on a website link.
- Use website cards: It may be more effective to use a website card (ad unit) instead of a plain URL.
With these recommendations taken into account, here’s what the revised tweet would look like.
The example above demonstrates the following changes
- Removed all caps
- Changed copy to “for a limited time” (a gentler way to show urgency)
- No hashtags to distract people from where you want them to go (which is the website link)
See the full video below:
Do you know what makes for effective Tweet copy? ✏️
— Twitter Business (@TwitterBusiness) February 24, 2020