5 Smart Ideas On How To Use Video For Your Blog

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If you own or manage a blog site, then most likely multimedia is on the list of things to do as part of your content marketing strategy. But did you know that videos are often an overlooked part of of an overall content strategy?

Use Video On Your Blog

This puzzles me because videos are viewed at an alarming rate according to YouTube sources (and there are other video streaming sites too). Daily views of video is at 2 billion per day, per this infographic on Mashable. That’s an insane statistic, and it gets more insane when you consider that video sharing via social media is also very high. So it makes sense to add multi-media to your blog and to do it in the form of video. Let’s take a look at five ways to use video on your blog site.

1. Reviews – one of the best ways to explain an idea, service or product is to have it come alive via video. You can do it yourself or hire someone to film and produce a high quality video that reviews your concept like nothing else can. Keep it short under 2 minutes and make it fun, interesting or controversial.

2. Customer Testimonials – are your blog readers, customers or visitors praising you left and right? Best capture it on video and let your new audience see the praise. Video testimonials are all the rage on epic shopping sites such as Amazon. Why? Because people love to watch video and what better way to showcase what someone has said about you, your company or your service than with a live representation.

3. Interviews – is there someone in your blog niche that you wish to interview? Perhaps a fellow blog owner that is releasing a shiny new product your readers should know about? Whatever the case, make sure video is at the forefront of what or whom you seek to interview. This can be a super simple set up where you meet with the intended person and ask a series of questions live on the scene or you can send your questions over email to the interviewee and have him or her set it up and and send it your way.

4. Contests – who doesn’t love a fun contest with an awesome giveaway? Many blog readers and visitors will do just about anything to win the big prize, including submitting wacky videos of themselves in all sorts of situations. For your contest, make it the point of entry. In order to win, have the contestant submit a video he or she made at home. This could be a great way to attract traffic to your blog, not too mention keep visitors on longer. Since everyone will want to watch all the videos the others have submitted. The more fun everyone is having, the better your chances of making it a successful video contest. Go big!

5. Product Showcase – you can describe a product via text and do it justice, however words cannot describe, show and tell quite like a video can. Wouldn’t you agree? Why do you think commercials are so effective at getting people to a store to try out the latest toy, electronic, gadget, etc. Just think of the “Old Spice man” and his uber successful videos. He has managed to bring back a franchise my dad was into, a brand no one in the last decade ever thought or talked about anymore. Now it’s become a household name again. The power of video at work.

So aside from the fact that using videos on your blog is good for traffic, it’s also good for any of the five ideas mentioned above. Be creative, be daring, be controversial, be inspiring. Just don’t side step it any longer, try using video on your blog today.

Your Turn?

In what innovative ways have you incorporated video into your blog niche?

Know a fellow blog owner who does video well?

Share it with us in the comment area.

Greg Diaz

Greg Diaz

This guest article was written by Greg Diaz who works for SEO Gareth, a freelance web consultant dedicated to link building services and other search... Read Full Bio
Greg Diaz

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  • Moosa Hemani

    Crazy Stats but there is nothing to shock… we all knows that
    a picture speak louder than words and video will be much louder so this is

    Adding a video to a blog is a good idea but to be honest
    this is not a free game going unless you have all the equipments available or
    else making a cheap low cost videos can exploit your online image!

    • Hiren vaghela

      I agreed with you. Adding multiple video to your blog is great thing and you also able to create cheap and small video frequently which is the main thing. We can also do the tweets and other social media for that.

  • Nick Stamoulis

     I create one video a week (using snippets from a long presentation) and then incorporate them into a blog post on my company blog. YouTube is great, but you should also leverage what you have. Your loyal readers might never see you video on YouTube, but they will check it out if it is in a blog post.

  • Backlinks

    Recently i have just create a video for Facebook fan page
    Believe me i have got traffic 200% up.
    Nice tips share 🙂

    • Missy Diaz

      Many (like yourself) have shared how using Video on their blogs have increased traffic. Another reason to use the new medium. Thanks for sharing.

  • Mahendra Sharma

    I agree that a video on blog can leave a good impression on the reader, but at the same time when the blog reader comes, he is prepared to read more than see more. So not all the blog posts should have videos but for some exclusive ones, we can use videos.

  • Anonymous

    Well as we all know that Youtube is third most visited website on the Internet,So by these we can judge favourable video marketing is no matter how you use it,you can use videos for information or for reviewing it will definitely helps you to get more traffic.
    Tip:Video sharing are also can be use in your link building campaign for better benefits.Try this you never will be sorry for that.

  • lewis austin

    I have wanted to add videos in my blog, however it is difficult to judge when is a good time to Vlog, also if using a vlog it could come across as unproffesianal. However i do agree that videos in blogs are a good idea, as they retain the users attention and helps digest the information easier

  • Johnm

    These are some great suggestions!  Another technique I use is to upload videos from youtube onto our company website.  I work with web design and Internet marketing so I add weekly videos to our site explaining new concepts in SEO or perhaps news on Google+ etc.  I’ve found that by adding videos about trends and news in my industry increases traffic to my site. 

    P.S.  To play it safe, make sure you are able to post the video to your site.  Videos that do not have the “share” button listed below are not to be used and might have consequences.

  • top business schools

    Interesting techniques love to try it out thanks for sharing it

  • SEO Professionals

    1. Create a “How-to” video. You could make a video that shows your audience how to do something. Show them step by step and talk them through it. This is probably the easiest kind because you’ll talk to them as if they were right there with you. Simple enough, right?

    2. Create a review video. Make a video that shows how to use a product you’d like to promote, or one that demonstrates all of the beneficial features that the ordinary consumer wouldn’t know about. Think of this as an “insider’s secret” kind of video.

    3.Create a documentary style video. This could be a travel video where you document important events or trips related to your niche. Show your viewers a brief glimpse of the setting and then focus on the highlights of one main event per video. If you’re going to a conference and can’t record it, you could do a news report style recap video in the lobby.

    4. Create a freestyle video. Cut the camera on and start talking about what’s new in your blog niche. Then go back and edit it to give it focus.